Brands
Svish launches hair removal spray with Shikhar Dhawan as brand ambassador
Mumbai: Svish, a trailblazer in men’s grooming, is delighted to announce the latest breakthrough in male personal care: Svish hair removal spray, now proudly endorsed by cricket sensation Shikhar Dhawan. This collaboration signifies a remarkable fusion of sporting prowess and grooming innovation, revolutionising the way men approach hair removal.
The endorsement of Shikhar Dhawan, a symbol of style and grooming in the world of cricket, underscores the superior quality and performance of Svish hair removal spray. His association with Svish exemplifies the brand’s commitment to excellence and innovation in men’s grooming.
Svish hair removal spray has already captured the attention of discerning consumers for its pioneering features and unparalleled performance. Notably, it is the world’s first hair removal spray certified by Safe Cosmetics Australia, ensuring utmost safety and efficacy in every application.
Key features of Svish Hair removal spray:
● Made safe certified: Svish Hair Removal Spray bears the prestigious certification from Safe Cosmetics Australia, guaranteeing its adherence to stringent safety standards, and assuring consumers of a trusted grooming experience.
● Proprietary ingredients: Crafted with a blend of premium ingredients including Aloe Vera, Witch Hazel, Chamomile, and Shea Butter, Svish Hair Removal Spray offers a harmonious balance of effectiveness and skin care benefits.
● Aloe vera: Renowned for its hydrating and soothing properties, Aloe Vera helps to calm the skin and minimise irritation during hair removal, ensuring a comfortable experience.
● Witch hazel: With its natural astringent properties, Witch Hazel helps to tighten pores and reduce inflammation, promoting smoother skin post hair removal.
● Chamomile: Chamomile’s anti-inflammatory properties make it an ideal ingredient for sensitive skin, soothing redness and discomfort caused by hair removal.
● Shea butter: Known for its moisturising and nourishing qualities, Shea Butter hydrates the skin and enhances its elasticity, leaving it feeling soft and supple after hair removal.
● 360-degree nozzle: Svish Hair Removal Spray boasts a cutting-edge 360-degree nozzle design, allowing for effortless application from any angle, even in the most hard-to-reach areas, ensuring thorough coverage and convenience.
Svish hair removal spray is readily available for purchase on leading online marketplaces including Amazon, Flipkart, as well as quick commerce platforms like Zepto and Blinkit, enabling consumers to experience the next level of grooming convenience.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
