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Encourage cashless transactions, Naidu urges officials
NEW DELHI: M Venkaiah Naidu, who holds the dual charge of the ministries of information & broadcasting, and urban development and housing & urban poverty alleviation, yesterday urged officials in both the ministries to facilitate cashless economy and encourage digital and online transactions.
Addressing the officers regarding the steps being taken by the government, he said the attempt was to prevent delays through seamless transactions and end the menace of corruption and black money.
Naidu mentioned that the government’s JAM (Jan Dhan, AADHAR & Mobile) initiative would also facilitate this transformation. In this context, he reiterated the prime minister’s JAM vision which would ensure maximum penetration of technology among the masses and maximum empowerment for the poor.
Naidu urged all officers to provide counselling to their staff to move and adapt to a cashless and digital transactions reducing the role of physical money in day-to-day transactions. This exercise could also be conducted at the homes by officers and staff with the people associated in their day to day life as part of social responsibility. The minister also mentioned few platforms available for digital transactions including Unified Payment Interface and Mobile Wallets.
Minister of state for information & broadcasting Rajyavardhan Rathore, ministry secretary Ajay Mittal, urban development secretary Rajiv Gauba, housing and urban poverty secretary Dr. Nandita Chatterjee, senior officers from the ministries, were also present in the meeting held at Vigyan Bhawan, NewDelhi.
A presentation on “Government – Citizen Transactions towards less cash economy including different platforms and methods of transaction” was also made by Team NITI Ayog. The presentation was followed by a Question & Answer session, where doubts were cleared and queries answered.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
