eNews
How ‘internet’ mourned Jayalalithaa’s death
MUMBAI: 5 December, 2016, was a dark day. Not just for Tamil Nadu politics, but for everyone inspired by and believing in the strength of a self-made woman who rose to the senior ranks of leadership.
Tamil Nadu’s former chief minister and AIADMK supremo J. Jayalalithaa’s death was a shock to the entire nation.
The announcement itself shrouded in doubts, rumours, misreporting and impending fear of rioting, it set India, and even people abroad, talking about it through social media.
So much so, that between 4 and 8 December ‘Jayalalithaa – Tamil Nadu Chief Minister’ was the most searched topic on Google search, according to data collated by the digital marketing enterprise Liqvd Asia.
Mention of ‘Jayalalithaa’ also surged during this span of time.
If one were the spread out the reception/ reaction of her death on the internet into various platforms, it was clear that most people were mourning her death on Twitter. Twitter lead the discussions with a staggering 97.2 per cent, followed by comments. A total of 609K conversations on her were recording online during this time, as per the data provided by Liqvd Asia.
Going by regions, Puducherry showed complete interest in the matter with 100 per cent of its online conversation surrounding Jayalalithaa’s death. It followed naturally by Tamil Nadu. 36 per cent of the conversation coming from Andaman And Nicobar Islands too were about Jayalalithaa’s death.
Globally, while almost 75 per cent of the conversation recorded in India was about Jayalalithaa, the U.S., Malaysia and the UK too were talking about the same.
(The above story is based on the info-graphics provided by Liqvd Asia)
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
