eNews
Take ‘Actions on Google’: partner’s Gupshup with enterprises
MUMBAI: Gupshup has partnered with Google to enable enterprises to quickly and easily build for ‘Actions on Google’, its development interface for the Google Assistant. Bot builders can now create and deploy bots or actions for the assistant using Gupshup’s cross-platform development tools.
One of the early Google Assistant actions to come to Google Home is from VentureBeat, source of technology and chatbot news. Developed in coordination with Gupshup, the bot will be available to consumers later this month.
Gupshup CEO Beerud Sheth opined that the bot landscape has grown exponentially in the past year. It has enabled the world where intelligent, conversational interfaces will soon be all around us. He expressed gratitude about being one of the first developer platforms to join Actions on Google.
Google Home users launch the VentureBeat bot by saying “Ok Google, let me talk to VentureBeat,” and can then navigate the latest technology news stories and headlines from the comfort of their own home by interacting with the Google Assistant.
Few more content providers will be available on Actions on Google soon.
Gupshup is the first truly omni-channel bot development platform, offering developers and enterprises the ability to connect with consumers on their favorite messaging platforms, now including voice-assisted ecosystems such as Google Home.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
