Brands
Intex launches ‘digi pay’ campaign
MUMBAI: In the present time of demonetisation, when everyone is trying to get themselves equipped with the digital economy, Intex Technologies, one of the leading Indian mobile handset and consumer durables company, taking a cue from the current scenario launches a pan-India Digital Payments Awareness campaign showing businesses and consumers on how they can start with cashless transactions using online and mobile methods. This noble initiative to educate consumers was kick-started from Varanasi in the country’s biggest state, Uttar Pradesh.
The pan-India education drive is aimed at giving financial literacy to consumers to make them comfortable with the new & evolving digital or cashless transactions. For this, at all Intex Smart World stores in the city, there will be trained professionals who will via live in-store demonstrations give small sessions on what is digital payment, how to use new payment modes for daily purposes and will assist people in getting started.
“Intex has always made efforts towards consumer convenience and experience. Cashless transaction is the future and high street is the place where both consumers and sellers are facing crisis. We are trying to help the consumer in getting digital ready and solve the problem of lull market in the high street right now, caused by demonetization. This is a time for all businesses to come together and find innovative ways to bring about the cashless revolution. Intex Smart World has immense presence in UP state and so thought of beginning this initiative from the most populous state and will be driving it throughout the country,” stated Intex Technologies Head- Retail Vishal Malik.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
