Ad Campaigns
ConfidentInMySkin, Parachute says ‘Zyada tano mat’
MUMBAI: “Her midriff shows she’s bold. The pallu says she’s a prude. Look at those legs. She’s asking for it. If she takes offence, why doesn’t she just chill? Judge her all you want. She’s ready to put the strange voices in her head to rest.
Committed to its promise of bringing a woman’s inner glow to the fore and enhancing her confidence, Parachute Advanced Body Lotion (PABL), a brand that embodies ‘trust and nourishment’ has launched its latest digital campaign.
The brand highlights the importance that confidence plays in a young woman’s life. Anchored yet unafraid, modest yet sensuous, it represents the kind of woman who believes in her ideals. The campaign stresses on the fact that it is solely a woman’s choice to wear what she wants or the amount of skin that she shows, and nobody else has the right to dictate it.
The digital video TVC link portrays how society comments on the choices the modern day woman makes. It begins with people along the street ogling at a girl wearing a short skirt, to another girl wearing a sleeveless tee-shirt. It transitions to the next scene where the girl is advised to cover herself with a ‘dupatta’ as the voiceover goes – “Sunoh, issey dupatta pehnao”. The campaign then portrays different scenes, wherein the modern woman faces scrutiny.
From wearing backless clothes, to revealing dresses, to tops that attract attention, the judgement keeps pouring in. It ends with a girl being called a ‘behenji’ for dressing conservatively until she changes into edgy shorts, a crop top and finally rides away on a motorcycle as the voiceover goes – “zyada bano mat…zyada tano mat”.
Through the subtle sarcasm, the campaign communicates that the judgment of society should never stop women from being their real selves, rightfully capturing the essence of PABL.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
