Applications
VdoCipher unveils next-gen live streaming solutions
Mumbai: VdoCipher, a leading global video hosting company, has officially announced the launch of its highly anticipated live streaming services, marking a significant milestone in the company’s commitment to providing secure, scalable, and high-performance solutions for digital content delivery. The introduction of live streaming capabilities has already garnered a strong response, with VdoCipher acquiring many paid customers who are now utilizing this service in a very short span of time since its launch. With its live streaming offerings, VdoCipher aims to empower businesses, educators, and creators to engage audiences in real-time with seamless, smooth, and immersive streaming experiences.
VdoCipher’s new live streaming services offer a seamless integration of high-quality video delivery coupled with the reliability for which the company is renowned. With a focus on user experience, these services seamlessly integrate with VdoCipher’s existing suite of video hosting solutions, providing users with a comprehensive platform to manage and deliver both on-demand and live content. Leveraging VdoCipher’s robust infrastructure and advanced streaming protocols, users can expect smooth playback and superior video quality, ensuring an immersive viewing experience for audiences worldwide. Moreover, the scalability of VdoCipher’s live streaming services is noteworthy, as they are designed to effortlessly accommodate audiences of any size, from small-scale webinars to large-scale events, with guaranteed uptime and reliability.
VdoCipher co-founder and CEO Siddhant Jain said, “We understand the immense value content creators and broadcasters place on their intellectual property. With our new live streaming services, we aim to empower businesses, educators, and creators to engage their audiences in real-time with seamless, immersive, and best-in-class streaming experiences. The global live-streaming market size was valued at $55.4 billion in 2022 and is projected to grow from $71.63 billion in 2023 to $559.62 billion by 2032, exhibiting a CAGR of 29.30 per cent during 2023-2032. As this industry continues to experience exponential growth, we are well-positioned to meet the increasing demand for real-time content delivery. By combining high-quality video delivery, scalability, and our renowned features, we are providing a comprehensive platform that enables our users to focus on creating compelling content while we handle the technical complexities of live broadcasting. We are committed to driving innovation in the live streaming space and helping our customers succeed in the digital age.”
VdoCipher’s one-to-many live broadcast solution is designed to revolutionise live streaming experiences, offering a comprehensive array of features. Real-time engagement is facilitated through a chat feature, enabling both anonymous and authenticated users to interact seamlessly during live broadcasts.
Additionally, the platform’s robust API empowers broadcasters to effortlessly initiate, end, and manage live streams, providing automated control over their streaming schedule. Moreover, with automatic recording and DRM protection, VdoCipher ensures the preservation and security of live content, conveniently stored on the user’s dashboard and embeddable securely on websites or apps. Integration with popular broadcasting software like OBS is seamless, offering users the flexibility to connect effortlessly and manage streams with ease.
Furthermore, VdoCipher allows for the simultaneous running of multiple live streams from a single account, maximizing flexibility and scalability for broadcasters with diverse streaming needs. Screen sharing and streaming through multiple sources are also supported, enhancing the versatility of the platform. Benefiting from the latest live streaming player built on the open-source Shaka Player framework, VdoCipher ensures optimal streaming performance and user experience, with support for Dash and HLS protocols coupled with dedicated streaming servers for each account. With these features, VdoCipher continues to lead the industry in providing secure, scalable, and feature-rich solutions for live broadcasting across various sectors.
With its video hosting services combating piracy, the company is already serving more than 3,000 plus platforms across 120 plus countries spanning six continents. VdoCipher empowers course creators, event organizers, and broadcasters by providing expert live video streaming services, guaranteeing seamless playback on a global scale. The platform offers easy integration with both websites and apps in just 5 minutes, along with options for authenticated and anonymous chat. With the scalability to support up to 100,000 plus viewers in a single session, the infrastructure backed by AWS ensures reliable performance.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
