iWorld
Holiday season specials on Amazon Prime Video
MUMBAI: Amazon Prime Video has the largest selection of latest and exclusive movies and TV shows, ad-free across Indian and Hollywood movies, US TV shows, top/popular Indian and international kids’ shows, award winning Amazon Original shows along with content from top Bollywood, regional, Indian and international studios will be available in one location/service.
This holiday season, catch the excitement with binge-worthy shows, kids’ favorites, thrill, drama, comedy, suspense and fun all in one place on Amazon Prime Video.
Highlights:
Watch the online streaming premieres of the latest movies like Bengali hit film, Zulfiqar and Sidharth Malhotra and Katrina Kaif starrer, Baar Baar Dekho. Watch the latest season of Man in the High Castle season 2, only on Amazon Prime Video.
Celebrate Salman Khan’s birthday with Amazon Prime Video. Catch him all this week with smash hits like Sultan, Ek Tha Tiger, Prem Ratan Dhan Payo, Ready or get nostalgic with his popular classics such as Maine Pyar Kiya, Andaz Apna Apna or Hum Saath Saath Hain.
Few Highlighted shows in the line-up
Mr. Robot
Follow Elliot, a young programmer working as a cyber-security engineer by day, and a vigilante hacker by night. Watch the exciting drama-thriller, Mr. Robot, only on Amazon Prime Video.
Seinfeld
Watch the continuing misadventures of neurotic New York stand-up comedian Jerry Seinfeld and his equally neurotic New York friends in the comic drama Seinfeld.
Mad Men
Don Draper has an exceptional professional life but a wavering personal life. Watch him try to maintain a balance in the amazing drama series, Mad Men, only on Amazon Prime Video.
Mozart in the Jungle
Love, money, ambition and music intertwine in Mozart in the Jungle, a half hour comedic drama that looks at finding yourself and finding love while conquering New York City. Catch this lovely ride only on Amazon Prime Video.
Kids’ Special Line Up
Kids have a lot to look forward to this vacation on Amazon Prime Video. With a curated line-up that includes top Indian and international shows and movies and much-loved animated series like Chhota Bheem, Oggy and the Cockroaches, Mighty Raju, Super Bheem, Swami Ayappan, Kid Krrish, Doraemon, Shin chan, SpongeBob SquarePants, Ninja Hattori and much more.
Tumble leaf
Watch the explorations of a blue fox named Fig and his friends go on adventures and learn how things work in the world, only on Amazon Prime Video.
Wishenpoof
Bianca is a young girl with the power to make wishes come true. How does she use this gift? To find out, watch Wishenpoof only on Amazon Prime Video.
Gortimer Gibbons
Gortimer and his two best friends navigate life on a magical street. Watch this live action series with your kids, only on Amazon Prime Video.
iWorld
JioHotstar to launch micro dramas during IPL
Streaming giant plans free, ad-supported bite-sized stories during IPL to engage mobile-first audiences
JioHotstar is gearing up to launch a wave of micro dramas, eyeing India’s fast-growing appetite for bite-sized storytelling and new revenue opportunities. According to sources close to the matter, the streaming platform is expected to go live with the content during the Indian Premier League, which runs from 28 March to 31 May.
The move comes as the micro-drama market in India surges, with Redseer Strategy Consultants projecting the overall interactive media segment could reach $3.1–3.4 billion by FY2030, with micro dramas leading the growth. The format has already proven commercially viable abroad — China’s micro-drama sector generated $360 million in 2023, up 267 per cent year-on-year.
Micro dramas are designed for rapid consumption on mobile devices. Episodes typically run 60–90 seconds, shot in vertical 9:16 format, and rely on fast-paced plots and cliffhangers to keep viewers glued. Stories tend to revolve around high-stakes drama, from romance and revenge to corporate intrigue, blending social-media immediacy with professional production values.
Sources said the IPL provides the perfect launchpad, with millions tuning in to the platform for live cricket, creating a ready audience for short-form narrative experiments. The content will initially be free and accessible to all.
JioHotstar, which already boasts over 300 million subscribers, plans to roll out more than 100 micro dramas across multiple genres and languages, including Hindi and South Indian languages. The move is expected to strengthen its regional content strategy and appeal to mobile-first viewers, particularly in metro and Tier-1 cities where the format is currently most popular.
“The timing is perfect,” said a source close to the project, requesting anonymity. “With micro dramas on the rise, this is a chance for JioHotstar to experiment with new formats and engage audiences in a way traditional series cannot.”
The platform is not the first in India to test the format. ALTBalaji, StoryTV and Zee Bullet have all dabbled in short episodic storytelling. But JioHotstar’s scale — and its ability to pair content with one of the country’s biggest sporting events — could make it a defining moment for micro dramas in India.
With mobile consumption and vernacular content on the rise, the gamble seems clear: capture attention fast, keep it longer, and turn bite-sized narratives into a robust revenue engine.
Note: The cover image used is AI-generated.
