Ad Campaigns
Policybazaar launches new ad campaign on exceptional claims assistance
Mumbai: Policybazaar’s latest ad campaign is all about redefining your car insurance experience. Recognising the need for quick and steadfast claims support during road mishaps, the brand has launched three ad films focussing on its razor-sharp commitment to swift claims assistance. As the Claim Assurance Program promises – car ke repair le kar se claims settlement, sab hum sambhal lenge – Policybazaar is here to ease your car insurance woes.
Right from a fender-bender to a serious collision – getting into an accident can be quite a daunting experience. The last thing one needs on top of that is the hassle of a complex and time-consuming claims process. Facilitating quick and effective claims settlement has been a focus area that Policybazaar has relentlessly been working on. The brand understands that while insurance is a promise of a secure future, the claim is that moment of truth when that promise needs to be honoured.
Policybazaar CMO Sai Narayan said, “When it comes to insurance, our research shows that most customers make a clear choice of robust claims support over anything else, even low prices. This is why we started our journey of awareness and trust-building with ad campaigns on claims assistance in the health and life insurance space, which we are now extending to motor insurance. Our campaign features three relatable scenarios that reflect the common consumer sentiment – will my claim be processed? This is where Policybazaar steps in to assure our customers that we have got their backs every step of the way. From seamless claims processing to quick resolutions, we are here to make the insurance experience hassle-free.”
In continuance of its claims support initiatives, Policybazaar has launched its Claims Assurance Program, which will provide customers with a superior claims assistance experience with services like a dedicated claims manager, on-ground support 24*7 claims assistance and much more.
The campaign features a series of engaging advertisements that feature familiar situations where Policybazaar’s experts come to the policyholder’s rescue. Right from speedy pick-up to reassuring claims assistance – the brand’s dedication to customers shines through the campaign. While one wonders if it’s because the insurance comes at a hefty price, the ad showcases that car insurance is, in fact, up to ₹8000 cheaper on Policybazaar!
MagicCircle Communications managing director Hemant Misra said, “Our idea was to realistically showcase the anxiety a consumer feels when having to claim their car insurance. From the accident scenario, to the possibility of claim rejection, or even delayed delivery of the vehicle, there are myriad issues that can cause anxiety. But no matter the stress, Policy Bazaar’s assurance of end-to-end claim support was the perfect brand promise to address it. The relatable scenarios were married with clever storytelling techniques, to create an engaging and effective narrative.”
The ad films are set to go live across various media channels including television, digital platforms, and social media. Policybazaar hopes to build awareness and change the consumer’s perception around claims experience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
