Brands
Caltex Lubricants signs ace cricketer Ravindra Jadeja as its brand ambassador
Mumbai: Caltex Lubricants is pleased to announce the appointment of the ace Indian cricketer, Ravindra Jadeja, as the brand’s ambassador. Through this strategic endorsement, the brand aims to leverage Jadeja’s popularity in the sport of cricket to enhance the visibility of Caltex Lubricants across India, with the brand’s tagline, ‘Caltex Yaani Commitment’.
Caltex Lubricants is marketed by HPCL in India through the licensing agreement with Chevron Brand International LLC. Caltex’s heritage, global recognition, and cutting-edge technology performance sets it apart as one of the world’s leading oil and gas brands.
Ravindra Jadeja is known for his exceptional on-field skills and was at the top of his game during the 2023 Cricket World Cup. His unwavering commitment to the game of cricket resonates perfectly with Caltex Lubricants’ promise of superior quality, performance, and reliability. Jadeja will now front a series of marketing campaigns to promote Caltex’s premium products while emphasizing the importance of high-quality lubricants for vehicles and machinery. Caltex Lubricants in India includes Chevron’s proprietary Havoline and Delo branded lubricant products.
Chevron International Products (IP)general manager, marketing and sales support Marc Bouchebl said, “We are excited to welcome Ravindra Jadeja as the Caltex Lubricants brand ambassador in India. His passion, dedication for the game and success story align seamlessly with the values the Caltex brand upholds. With his support, we aim to reach a wider audience across India and reinforce Caltex’s position as the all-rounder lubricants provider for our customers.”
Ravindra Jadeja expressed his enthusiasm about the partnership, stating, “I am excited to be associated with Caltex, a brand that stands for commitment and its all-around abilities. I look forward to build recognition for Caltex Lubricants and their unmatched performance, encouraging consumers to make the right choice for their vehicles.”
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
