iWorld
BSNL launches FMT & Ditto TV; 4G planned this year
MUMBAI: State-run BSNL is now making diligent changes to their services. The service provider has gone beyond its limits and adapting to the dynamic changes in the Indian telecom scene.
BSNL also announced mobile TV service ‘Ditto TV’ and limited fixed mobile telephony, an app that virtually turns mobiles into cordless phone working in sync with landlines within home. Ditto TV is a mobile TV service wherein subscribers can view live TV for over 80 channels.
The reports of cheaper plans came in after BSNL CMD Anupam Shrivastava hinted the same in a tweet. He also revealed that BSNL plans to launch their 4G services, most likely this year.
BSNL is prepared to re-introduce a ‘truly unlimited’ 3G data plan priced at Rs 498, along with many other new plans. These cheaper plans may be launched on 26 January — the Republic Day. The earlier plan offered users unlimited 3G data for 14 days. However, the plan was discontinued as BSNL noticed users violating the free data usage policy.
Besides, BSNL still offers a plan offering unlimited data and free BSNL to BSNL calls at Rs 1099 per month. The BSNL announcement comes soon after Jio offered ‘Happy New Year Offer‘.
A BSNL statement said that the “smartphone needs to download the app and with connectivity with BSNL broadband modem (say on Wi-Fi), customer can receive and also be able to make outgoing calls…on smartphone handsets. This service is in no way linked with mobile operator service or customer SIM in mobile handset,” the statement clarified.
On the mobile TV offering, BSNL mobile users need to download Ditto TV app from the play store, install it on mobile, register and then start using the service, at Rs 20 per month and is also bundled with Data Special Tariff Voucher for recharge of Rs 223.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
