MAM
‘Brand Street Integrated’ expands operations in Pune and Ahmedabad
Mumbai: Brand Street Integrated, a trailblazer in brand transformation and immersive brand experiences, proudly announces its strategic expansion into Pune and Ahmedabad. Following successful ventures in Hyderabad and Coimbatore, this move marks a pivotal milestone in Brand Street Integrated’s rapid growth journey, enabling the agency to extend its unparalleled marketing services to these vibrant markets and amplify its industry impact. With innovative solutions in OOH, rural marketing, merchandising, printing and digital marketing segments, the agency has plans to target sectors like e-commerce, food & drink, telecom, IT, real-estate, medical & health, fintech and entertainment.
Having a strong foundation built over nine years of industry expertise and a network spanning eight strategic locations, Brand Street Integrated has emerged as a leader in Consumer and Trade Marketing. The company’s growing team of 150-plus professionals has collaborated with over 300 brands, delivering remarkable results and setting new benchmarks in the industry. “At Brand Street Integrated, we are passionate about driving brand transformation through new verticals – OOH, Rural and Digital,” said Brand Street Integrated CEO Surendra Singh.
“The expansion into Pune, Gujarat, Hyderabad and Coimbatore represents a strategic opportunity for us to bring our expertise closer to clients in these dynamic regions and further strengthen our presence across the country,” Singh added. Brand Street Integrated takes pride in its ability to decode the consumer psyche and offer a comprehensive suite of services tailored to meet the diverse needs of its clients. From consumer marketing to trade marketing, rural marketing to digital marketing, the company’s offerings are backed by meticulous planning, strategic foresight, and unwavering commitment to audience engagement.
“Our focus has always been on propelling brands toward unparalleled success, and the addition of new regions and verticals to our operational footprint reinforces this commitment,” said Mr Singh. “We are excited to embark on this new chapter of growth and innovation, and we invite brands in these regions to join us on this transformative journey,” he added. With a steadfast dedication to excellence and a focus on consumer marketing, trade marketing, digital solutions, and beyond, Brand Street Integrated is poised to make waves in the world of brand transformation. For brands seeking to elevate their presence and drive impactful results, Brand Street Integrated is the partner of choice.
Recently, BSI acquired three per cent collective and now planning to expand business in South-West regional which include Pune, Coimbatore and Hyderabad markets.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
