iWorld
MatrixCloud OTT enables IPTV operators roll out OTT services in 60 days
MUMBAI: MatrixStream has introduced the MatrixCloud OTT solution for IPTV operators enabling end-to-end IPTV and OTT platform rollout in less than 60 days. Operators can utilize MatrixCloud OTT to launch skinny channel bundles and subscription VOD to complement existing IPTV offerings or to release a standalone video package to bundle with high-margin broadband and wireless services.
MatrixCloud OTT dramatically reduces time-to-market, even for the largest IPTV operators, enabling service providers to deploy next generation TV services as quickly as possible to increase sales from existing customers and to protect user-base from competitors choosing other IPTV and OTT platforms.
In-house OTT solution rollout can add up to tens of millions of dollars or more and thousands of hours of integration across multiple hardware and software providers. The MatrixCloud OTT platform and SaaS- based pricing is specifically designed avoid CAPEX and OPEX nightmares through a one-vendor, end-to- end IPTV and OTT solution.
Tier one operators with millions of customers on many continents are already capitalizing upon Matrixstream’s years of successful IPTV and OTT solution experience to increase average revenue user (ARPU) MatrixStream and to overcome slower-moving competitors.
In 2017 alone, Matrixstream is launching and expanding services with many of the world’s top multichannel video programming distributors (MVPDs). Take advantage of our easy, incredibly-customizable ITPV and OTT solution to generate far higher profits from existing users and reach new users with next generation TV offerings.
The MatrixCloud OTT platform for IPTV and OTT operators includes the following:
1. Operator-branded apps and clients for Android and iOS mobile phones and tablets, PCs, Macs, Apple TV boxes, Android TV boxes, Roku, Chromecast and Amazon Fire.
2. Support for up 100 live linear channels in each 42u rack with full MatrixCloud DVR support.
3. SaaS capacity-based pricing that delivering savings of up to 80% over typical per-user pricing and hardware service agreements.
4. Highly-customizable, targeted advertising across all user devices.
5. Cloud-based operator BSS and OSS with integrated voucher payment, multiple currencies and third-party mobile money support.
6. End-to-end MatrixStream OTT IPTV solution can be deployed live in less than 60 days.
iWorld
JioHotstar and OpenAI partner to bring ChatGPT-powered personalised content to 500m Indian viewers
Fireside chat at AI Impact Summit 2026 highlights AI-driven content discovery and personalised storytelling
DELHI: At the AI Impact Summit 2026, a defining conversation unfolded between Uday Shankar, vice-chairman, JioStar, and Sam Altman, ceo and co-founder, OpenAI, spotlighting how AI is transforming creation, distribution and consumption of content.
The discussion coincided with Jiostar’s landmark announcement: a partnership between JioHotstar and OpenAI that will embed ChatGPT-powered conversational search and discovery into the platform. The move aims to deliver seamless, multilingual, deeply personalised experiences for India’s 500 million-plus viewers, fundamentally redefining how content is discovered and consumed.
“There’s a lot of noise about content overload. We see a different reality. In a country as diverse as India, there isn’t enough content that truly reflects its cultural and regional nuance. That’s the opportunity,” said Shankar. “Across content, commerce and consumer experience, this partnership lets us rethink the ecosystem. Technology now allows storytelling to move from static and broad to dynamic and deeply personalised, aligned to the unique tastes of every consumer. The future isn’t more content. It’s more relevant content.”
Altman added perspective on India’s AI momentum: “What feels different here is the energy. There is a clear sense of going all in on AI, not just as individual companies, but as a country. Safety has to be taken seriously. Ensuring that benefits are widely distributed has to be taken seriously. But above all, the focus is on creating real value for companies and for people through the services we build. That is the balance driving this moment.”
The partnership signals a shared commitment to responsibly scale AI-powered experiences that deliver tangible business value while making a meaningful impact on consumers. By combining India-specific content nuance with OpenAI’s generative intelligence, Jiostar is betting on a future where discovery, engagement and relevance replace sheer volume—setting the stage for a new era in personalised entertainment.
