iWorld
MatrixCloud OTT enables IPTV operators roll out OTT services in 60 days
MUMBAI: MatrixStream has introduced the MatrixCloud OTT solution for IPTV operators enabling end-to-end IPTV and OTT platform rollout in less than 60 days. Operators can utilize MatrixCloud OTT to launch skinny channel bundles and subscription VOD to complement existing IPTV offerings or to release a standalone video package to bundle with high-margin broadband and wireless services.
MatrixCloud OTT dramatically reduces time-to-market, even for the largest IPTV operators, enabling service providers to deploy next generation TV services as quickly as possible to increase sales from existing customers and to protect user-base from competitors choosing other IPTV and OTT platforms.
In-house OTT solution rollout can add up to tens of millions of dollars or more and thousands of hours of integration across multiple hardware and software providers. The MatrixCloud OTT platform and SaaS- based pricing is specifically designed avoid CAPEX and OPEX nightmares through a one-vendor, end-to- end IPTV and OTT solution.
Tier one operators with millions of customers on many continents are already capitalizing upon Matrixstream’s years of successful IPTV and OTT solution experience to increase average revenue user (ARPU) MatrixStream and to overcome slower-moving competitors.
In 2017 alone, Matrixstream is launching and expanding services with many of the world’s top multichannel video programming distributors (MVPDs). Take advantage of our easy, incredibly-customizable ITPV and OTT solution to generate far higher profits from existing users and reach new users with next generation TV offerings.
The MatrixCloud OTT platform for IPTV and OTT operators includes the following:
1. Operator-branded apps and clients for Android and iOS mobile phones and tablets, PCs, Macs, Apple TV boxes, Android TV boxes, Roku, Chromecast and Amazon Fire.
2. Support for up 100 live linear channels in each 42u rack with full MatrixCloud DVR support.
3. SaaS capacity-based pricing that delivering savings of up to 80% over typical per-user pricing and hardware service agreements.
4. Highly-customizable, targeted advertising across all user devices.
5. Cloud-based operator BSS and OSS with integrated voucher payment, multiple currencies and third-party mobile money support.
6. End-to-end MatrixStream OTT IPTV solution can be deployed live in less than 60 days.
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
