Ad Campaigns
Weikfield Foods launches “Weikfield Jelly Hai Doraemon World Japan Jane Ka Ticket Contest” campaign
Mumbai: Get ready for a summer of pure magic as Weikfield Foods Pvt Ltd, the powerhouse behind a myriad of delectable food products, teams up with the beloved cartoon icon Doraemon to ignite joy and excitement across the nation! In a world brimming with choices, this dynamic partnership transcends the ordinary, promising not just products, but unforgettable experiences that will leave children beaming with delight.
Crafted by the visionary minds at Network Advertising Pvt Ltd and captured with finesse by Invictus, this campaign isn’t just about selling jelly; it’s about teleporting lucky consumers straight into the fantastical realm of Doraemon, right in the heart of Japan! Running until 30 September 2024, this initiative isn’t your average marketing ploy; it’s a gateway to adventure.
Introducing the “Weikfield Jelly Hai Doraemon World Japan Jane Ka Ticket Contest” – a call to all young dreamers, storytellers, and artists to unleash their boundless creativity! Participants are invited to weave captivating tales or sketch vibrant comic strips featuring Doraemon and Weikfield’s irresistible jelly. And the grand prize? A once-in-a-lifetime journey to Japan to explore Doraemon world in all its glory!
Weikfield Foods Pvt Ltd MD Ashwini Malhotra expressed his enthusiasm, declaring, “At Weikfield, we don’t just sell products; we craft experiences that linger in the hearts and minds of our consumers. Our India’s first 100 per cent vegetarian jelly is more than a treat; it’s a portal to boundless imagination and joy. With our latest ‘Weikfield Jelly Campaign with Doraemon,’ we’re not just offering jelly; we’re offering a ticket to the extraordinary!”
Speaking about the collaboration, Animation International India Pvt Ltd director Bhavesh Solanki said, “Doraemon, the lovable robotic cat from the future, is thrilled to announce a delightful new partnership with Weikfield Jellies, aimed at bringing smiles and happiness to children across the nation. The collaboration between Doraemon and Weikfield Jelly represents a celebration of friendship, fun, and adventure. Now, in partnership with Doraemon, we are embarking on a journey to make snack time even more magical for children everywhere.”
Pervin Bhesania, the mastermind behind the creative brilliance, added, “This campaign is a testament to the power of imagination and the magic of childhood. With the simple yet profound message – ‘Weikfield Jelly khaane mein bhi mazaa, Japan jaane mein bhi’ – we’re inviting consumers to embark on an exhilarating journey filled with fun and flavor!”
With presence in over 35,000 retail outlets nationwide, along with all popular modern trade chains, ecommerce & quick commerce platforms, participating in the contest has never been easier. It’s an invitation for both Weikfield and consumers to dive headfirst into a world of wonder and excitement.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
