iWorld
Graphic India & Arka Mediaworks announce new animated series Baahubali: Crown of Blood
Mumbai: Graphic India and Arka Mediaworks announced that their new animated series, Baahubali: Crown of Blood, has ranked as the #1 show in Hindi on 20 May 2024 above all other live-action shows and films on Disney+Hotstar.
Having premiered on May 17th, Season 1 of the series is a trailblazer, setting a groundbreaking new milestone for the Indian animation industry as the first original 2D-animated show to ever appear at the top of the streaming charts.
Graphic India’s previous hit series, The Legend of Hanuman, has previously also reached number one status on the streaming charts in each of its three seasons as a 3D-animated show (most recently in January 2024) – making Graphic India the most successful animation producer in India, with two separate shows reaching the #1 ranking on Disney+Hotstar in just the last 5 months.
Independent media consulting and data analytics group, Ormax Media listed Baahubali: Crown of Blood as the Top 3 Hindi shows or films in India for the past week across all streaming platforms in the country. Ormax estimates the show received 3.3 million viewers in just the first few days.
Bahubali: Crown of Blood was created by S.S. Rajamouli and Sharad Devarajan and produced by Rajamouli, Devarajan & Shobu Yarlagadda, with a story by Devarajan and directed and produced by Jeevan J. Kang & Navin John.
The epic new chapter in the Baahubali universe takes audiences into an animated untold story of epic adventure, brotherhood, betrayal, conflict and heroism.
Creator of the Baahubali universe, S.S. Rajamouli, said, “The world of Baahubali is vast, and the film franchise was the perfect introduction to the same. However, there’s so much more to explore, and that’s where Baahubali: Crown of Blood comes into the picture. This story will reveal for the first time many unknown twists in the lives of Baahubali and Bhallaladeva and a dark secret long forgotten as the two brothers must save Mahishmati. We are extremely happy to introduce this new chapter to Baahu’s fans and to bring this story in an animated format, which brings a new, exciting look to the world of Baahubali. Arka Mediaworks and I are delighted to collaborate with Sharad Devarajan, Disney+Hotstar and Graphic India as we reshape Indian animation for a broader audience beyond kids.”
Baahubali co-creator, writer and producer Sharad Devarajan: Crown of Blood said, “S.S. Rajamouli’s epic storytelling and groundbreaking Baahubali films have captivated the imagination of hundreds of millions of fans across India, redefining all of Indian entertainment for a generation. He is one of the greatest creators in the world and it’s a dream come true to collaborate with him and Arka Mediaworks to share these new untold stories. Baahubali: Crown of Blood is an animated action-packed adventure filled with political intrigue, drama, betrayal, war, heroism, loyalty and courage. This is my second animation project with Disney+Hotstar after ‘The Legend of Hanuman’ franchise and they have been the perfect partners for us at Graphic India to launch these groundbreaking new older animated shows for the country.”
e-commerce
Instamart partners with Kalyan Jewellers for Gold Rate Protection this Akshaya Tritiya
Quick commerce platform lets customers lock in gold prices and pay the lower rate on delivery day.
MUMBAI: Instamart has found a golden way to take the stress out of festive buying by letting customers lock today’s rate and still benefit if prices fall. India’s pioneering quick commerce platform has teamed up with Kalyan Jewellers to introduce Gold Rate Protection, a first-of-its-kind feature for Akshaya Tritiya. Customers can now pre-book BIS hallmarked gold coins on the Instamart app between 10 and 16 April 2026 by paying just 5 per cent advance (starting from Rs 500 for a 0.5 gm coin) and take delivery on 19 April.
On the delivery day (between 8:00 AM and 12:00 PM IST), buyers will pay the lower of the two prices, the rate locked at pre-booking or the market rate on delivery day. As an added festive bonus, all pre-book customers will receive a free silver coin from Kalyan Jewellers.
Arjun Choudhary, VP Growth at Instamart, said the feature was designed to give consumers greater confidence during the auspicious occasion. “By allowing users to secure a price in advance while still benefiting from any price drops, we strive to offer strong overall value,” he noted.
Kalyan Jewellers, executive director Ramesh Kalyanaraman added, “Gold rate protection has been a preferred feature across our retail showrooms. With Instamart, we are extending this convenience for the first time to a quick commerce platform.”
Last year, Instamart witnessed a surge of over 500 per cent in gold and silver coin sales on Akshaya Tritiya compared to Dhanteras, highlighting the growing trust in quick commerce for culturally significant purchases.
This initiative underscores Instamart’s continued push beyond everyday essentials, positioning the platform as a reliable destination for meaningful, occasion-led buys delivered with speed and trust.
This Akshaya Tritiya, Instamart and Kalyan Jewellers have made buying gold not just auspicious, but also refreshingly smart proving that even in the world of quick commerce, some things are worth the wait (and the protection).
