Brands
TCS adjudged top UK employer by TEI
MUMBAI: Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organisation, has been recognised as one of the UK’s Top 10 Employers by the Top Employers Institute.
TCS was ranked in the top ten of just 78 employers to achieve accreditation as a UK Top Employer. Acrreditation is based on in-depth research into nine core HR criteria: Talent Strategy, Workforce Planning, On-boarding, Learning & Development, Performance Management, Leadership Development, Career & Succession Management, Compensation & Benefits and Company Culture.
Established over 25 years ago, the Top Employers’ certification is designed to identify and recognise the world’s leading organisations in the field of HR management and employee conditions – providing the optimum environment for employees to develop, both professionally and personally.
TCS HR director UK & Ireland Nupur Singh Mallick said: “We are thrilled to be positioned again as one of the UK’s Top 10 Employers. As one of the largest IT and digital employers in the UK, with an industry-leading employee retention rate of over 94%, TCS place huge value on providing an environment that focuses on individual aptitude, talent and interests. We strive to provide an inspirational environment for our employees that gives them the platform to succeed, whilst offering customers a talent pool with expertise that exceeds their industry benchmarks.”
Top Employers Institute director of operations James Gooding commented: “Our comprehensive independent research and stringent auditing revealed that TCS provides an exceptional employee experience, nurturing and developing talent throughout all levels of the organisation. It has demonstrated its status in the HR environment, striving to optimise its employment practices and to develop all its employees.”
TCS works with more than 150 UK customers and helps them to adapt to the opportunities and challenges of the digital economy. They include some of Britain’s best known brands: Aviva, Boots, British Airways, Lloyds, BT, Diageo, National Grid, NEST, Marks & Spencer, Thames Water and Virgin Atlantic.
This accolade builds on a number of recent awards in recognition of the company’s employee engagement and development activities. Last year alone, TCS was named Company of the Year at the 2016 Employee Engagement Awards and was recognised as one of The Times Top 50 Employers for Women in the UK.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
