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Masstech announces key management promotions
MUMBAI: Masstech – the trusted provider of innovative workflow and media asset management solutions – has announced two key management promotions. Savva Mueller has been named the company’s Vice President of Product Management and Marketing, while Joseph French has been promoted to Director of North American Sales. The advancements reinforce Masstech’s proven dedication to addressing customers’ evolving needs, while readying the company for accelerating growth.
In his new role, Savva is responsible for developing and overseeing the company’s product roadmap, as well as its out-facing marketing communications strategy. He will work closely with customers and Masstech’s sales and support teams to ensure that the company’s existing and future solutions continue to improve users’ operational experiences. A widely recognized expert in media asset management and newsroom computer systems, Savva joined Masstech in 2012 from Avid Technology, where he managed the product lifecycle for Avid’s popular newsroom editorial system. He previously held roles at Tektronix and two Wisconsin television stations.
Joseph’s promotion will see him assembling and managing an expanded sales team to meet the dynamic needs of broadcasters and media organizations across the U.S. and Canada. A seven-year Masstech veteran, he first helped launch Masstech’s spot and program aggregation system – then known as CatchBlue – before playing a critical role in bringing the company’s archive and media management solutions into North American newsrooms. Managing all U.S. call-letter station accounts since 2012, Joseph was a key contributor to many significant, group-level broadcast sales. Prior to Masstech, he spent three years as an analyst on Wall Street for Lehman Brothers.
“Over the past few years, Savva and Joseph have been instrumental in defining our award-winning solutions and bringing them to market,” said Masstech president and CEO Joe French. “Both have worked tirelessly to develop a deep, insightful understanding of the industry’s needs, and to help our customers achieve their own unique goals. Their promotions will help us build on our momentum as we launch new innovations and expand our market presence in 2017 and beyond.”
Masstech’s innovative software solutions enable efficient, automated workflows that simplify operations and deliver exceptional ROI while letting media companies maximize the value of their content. Bridging diverse systems and reducing complexity within a facility or across multiple sites, Masstech solutions span applications including media asset management, newsroom content archiving and exchange, archive management, syndicated content aggregation, disaster recovery and more.
Masstech’s industry-leading solutions will be showcased in booth number SU3202 at the upcoming 2017 NAB Show, April 24-27 in Las Vegas.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
