Ad Campaigns
#TrySomethingNew from FreshMenu.com
MUMBAI: FreshMenu.com, one of the leading online restaurants, recently launched its online campaign, #TrySomethingNew .The series features inspiring young individuals who have dared to try something different in their lives.
FreshMenu pioneered the concept of app-based food delivery kitchens in the country. A team of about 500, FreshMenu.com operates its own kitchens, cooks food in-house, and runs its own delivery fleet to drive the entire process of food ordering.
The campaign resonates with FreshMenu’s belief which encourages people to try something new every day with a daily changing menu inspired from cuisines across the world. It encourages people to explore novel avenues and discover new possibilities in life.
The series so far has featured three charismatic and dynamic individuals.
The first video features Charles Ma, a professional Bharatanatyam soloist and guru, whose passion for dance goes beyond the classical idiom to tell us about his inquiry into this mystical art form.
While the second video narrates the story of underwater photography professional, Bhushan Bagadia whose urge to try something new helped him discover his love for the marine world and sparked his love for underwater photography.
The newest and the third video features popular illustrator Alicia Souza. While Alicia loved sketching, she never considered it as a viable career option. She worked with several brands including Chumbak before she started her own project.
FreshMenu.com CEO/Founder Rashmi Daga said, “Every day has something new to offer as the menu is never the same. Hence the campaign #TrySomethingNew reflects the brand’s ideology. It celebrates stories of people from our neighbourhood who took a leap of faith, explored their options, tried new avenues and excelled in it.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
