Brands
Kokuyo Camlin unveils funky stationery
MUMBAI: Kokuyo Camlin Ltd (formerly known as Camlin Ltd) premier stationery and art marketer recently launched funky and innovative products for school children. From the unique triangular plastic crayons to some other cool stationery products. Triangular Crayons!
The Camel Triangular Plastic Crayons are distinct with the triangular design shape– specially designed for kids to get a better grip. They come in attractive colors and are non-smudging – so kids do not get their hands all dirty. These crayons can be sharpened. Also they are easily washable – a huge relief for mothers with kids that scribble on any surface. Since these crayons are specially designed keeping kids in mind they are non-toxic and extremely safe for children to use.
From triangular crayons to Camel Gel Crayons Metallic – this is another funky product being introduced from the Kokuyo Camlin bouquet of products. Available in 6 assorted metallic shades; these crayons are especially useful to reproduce glittery silky effect. They come in rich and vibrant shades with superior color blending. The uniqueness of this Camel Gel Crayons Metallic is it has a unique twist mechanism to it. Another interesting feature to this Camel Gel Crayons Metallic is that by touching a wet brush you can reinvigorate the colors to almost give it a water color effect.
Another really funky stationery product launched is the Supreme Foldable Scale. The intriguing design of the scale is completely different from any normal scale you may have seen in the past. It is a multi-use and compact product which fits in your regular stationery kit without any hassle. The 30 cm foldable scale can fold to a 15 cm scale. It has a 180 degrees protractor markings and circular stencils for geometric usage. Its ease of use and remarkable ergonomic design will make it an instant delight with school kids.
So what are you waiting for?
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
