iWorld
Hungama Play partners UK’ ITV Studios, to foray into original content
MUMBAI: Video-on-demand (VOD) player Hungama Play has partnered with ITV Studios, a commercial production company in the United Kingdom. With this association, subscribers can now stream popular titles like Jekyll and Hyde, Mr Selfridge, Jericho, Agatha Christie’s Poirot as well as Beowulf to name a few on Hungama Play.
Hungama.com CEO Siddhartha Roy said, “This content acquisition is in line with the overall consumption on our platform and we are getting in more and more premium content to our users in order to driven joyable experiences.”
Catering to genres like action, drama, comedy and mystery, this association will provide Hungama Play users across the Indian subcontinent access to the best of ITV Studio’s rich and vast international content range.
ITV Studios Global Entertainment Asia SVP Hyeonza Hong added, “ITV Studios has a long and rich history producing world class content with a wide appeal.”
Hungama Play aims to enhance consumer experiences with over 23000 hours of video content along with exciting features such as download manager, Gamification, gesture controlling and download scheduler among others.
Besides the vast movie library of over 8000 titles, Hungama Play has also launched content categories including television, music videos, kids, short films as well as live events across genres and languages, with over 45000 video pieces to choose from. It will soon foray into original content with the addition of four new series.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
