iWorld
Culture Machine reorganises sales team
MUMBAI: Digital media network Culture Machine has reorganised its sales team. Siddharth Narula, who served as the president – revenue, has been promoted to chief revenue officer. He will overlook the expansion of the firm’s technology sales footprint in international markets, starting with South East Asia and North America. He will continue to report to Culture Machine CEO and co-founder Sameer Pitalwalla.
Aditya Aima has joined as the business head – ASEAN for Culture Machine, operating out of Malaysia. Aima will overlook the expansion of Culture Machine’s Intelligence Machine and Video Machine offerings to its brand and advertisers. Minal Sharma has joined as the national sales head, overlooking all sales for Culture Machine’s Studios and media brands. She joins the team with over 16 years of experience across leading media and entertainment brands.
Both, Aima and Sharma will report to Narula.
Pitalwalla said, “Our Indian media brands lead the charts in each of their verticals, and the core technology platforms that have helped scale them are already in use by Fortune 500 clients globally, with large demand the world over. We are excited about growing this opportunity, while continuing to focus on our domestic Media business.”
Narula added, “2016 has been one of the most active years for Culture Machine in terms of revenue escalation and content creation. We created trendsetting videos which have led to hundreds of global and local brands to collaborate with us, resulting in award winning campaigns. In the embryonic days of digital entertainment and technology, the addition of Minal and Aditya will help catalyse the process.”
Since its inception, Culture Machine’s vision of using technology and storytelling to build great media brands that people love has led the way in the digital content revolution that the country is currently witnessing. Culture Machine’s digital brands Being Indian, Blush, Put Chutney, Viva and Awesome Sauce have carved a distinctive identity and an undisputed space among the top three in their respective genres.
Gaming
IICT signs three MoUs to boost AVGC-XR and esports
Partnerships with Zenfluencers, Yologram and Eruditio at Chennai Gaming Show 2026 strengthen education, XR innovation and nationwide talent outreach.
MUMBAI: IICT has just levelled up the game in a big way. The Indian Institute of Creative Technologies signed three strategic Memorandums of Understanding on 17 April 2026 at the CII Summit FX – India Gaming Show in Chennai, forging alliances with The Zenfluencers, Yologram Style Pvt. Ltd. and Eruditio Consultants to accelerate India’s AVGC-XR ecosystem.
The tie-ups combine IICT’s strengths in education, skilling and research with specialist expertise across esports, immersive technologies and large-scale outreach.
- With The Zenfluencers, IICT will roll out globally benchmarked esports programmes, including joint certification courses, industry workshops, tournaments and masterclasses, creating clear career pathways across the full esports value chain.
- The partnership with Yologram Style Pvt. Ltd. focuses on gaming, immersive storytelling and extended reality (XR), delivering industry-aligned curriculum, faculty mentorship, student showcases and collaborative research in immersive AI and virtual production.
- Collaboration with Eruditio Consultants targets awareness, accessibility and career alignment, with nationwide counsellor training, institutional engagement and structured guidance frameworks to reach students beyond Tier-1 cities.
IICT CEO Vishwas Deoskar said, “As the AVGC-XR sector evolves at a rapid pace, strong collaborations between industry and academia are essential. These partnerships will create meaningful impact across education, innovation and outreach.”
Yologram Style Pvt. Ltd. founder Aditya Mani added, “AI-driven creator worlds are transforming games into engines of culture, commerce and careers. Together we aim to empower a generation to build immersive futures.”
Eruditio Consultants founder Indrajit Ghosh noted, “This is not just about awareness, it is about building a structured ecosystem that connects aspiration with opportunity.”
The Zenfluencers CEO Atharva Gupta said, “This MoU is a big unlock moment for the esports ecosystem in India. We’re building a structured pipeline for talent across the full stack.”
By bringing together academia, industry leaders and ecosystem players, IICT is creating scalable models that blend cutting-edge skills with real-world relevance. In a sector racing toward the future, these three partnerships ensure India’s next generation of creative technologists won’t just keep up, they’ll set the pace.
