MAM
Sapient India appoints Sanjay Menon as MD
MUMBAI: Sapient has announced that Sanjay Menon has taken over the position of managing director of Sapient India with immediate effect.
In this role, Menon will drive the strategy, capability development, and growth of Sapient’s India presence and maintain its status as hub of the company’s globally distributed delivery network.
Menon, who will continue his responsibility of leading delivery out of India as global head of service lines for Sapient Razorfish, takes on this new role from Rajdeep Endow. Endow has taken on the role of the managing director, Sapient Razorfish, Asia Pacific, and is responsible for leading strategy and growth for the region and helping clients reimagine their business through radical customer-centricity.
A 16-year veteran, Menon has been instrumental in growing Sapient’s India operations since its inception. He has successfully served in various business and delivery roles including running key account P&Ls, managing global delivery for some of the business units as well as growing digital marketing services capability from India.
“Sanjay has been a key part of the India leadership team, and has played an instrumental role in promoting our culture and building capabilities. As India continues to remain a strategic talent market for Publicis. Sapient, I am confident Sanjay will help us strengthen our brand that has always attracted the best engineering minds,” said Publicis Sapient co-chief executive officer Chip Register.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
