iWorld
YouTube TV announced for US markets, Asia next?
MUMBAI: From user generated content on YouTube in the beginning to original content on YouTube Red to live streaming of more than 40 channels in the US on YouTubeTV – that’s the direction the world’s largest media company Google is taking. Earlier this week Google announced the launch of the service at a monthly sticker price of $35 for six user accounts per home. Each account comes with its own viewer profile which tracks what you watch to enable recommendation and separate cloud based DVRs with unlimited storage.
No launch date for the service has been announced, but YouTube is asking interested users to sign up for it to get updates on it. Additionally, it will be introduced in select premium markets in the US before being rolled out nationally.
Google had earlier this year signed on CBS to deliver its content live on YouTube TV and has added other major broadcast networks such as ABC, Fox, and NBC and cable channels such as ESPN, FX, USA, E!, Bravo, CNBC, Fox News, MSNBC to that roster. Subscribers can also watch premium cable TV channels such as Showtime and Fox Soccer Plus by anteing up some extra dollars. YouTube TV is also working with local TV stations and regional sports networks across the US to provide users with local TV news, weather, and sports.
With YouTube TV’s announcement, Google is seeking to offer younger video viewers an alternative to expensive cable TV and it is also running head to head in competition with services such as Dish’s Sling TV, Sony’s Playstation Vue, AT&T’s DirecTV Now, and Hulu which is slated to launch a live streaming app in the near future.
Media watchers are speculating whether YouTube TV will be launched in Asia soon. You Tube chief business officer Robert Kyncl is expected to be in Asia next month for a major video distribution conference.
Watch this space for more news!
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
