Kids
Sony YAY! announces the fourth edition of The Giant Wheel Festival in Mumbai
Mumbai: Riding high on the success of three phenomenal editions, each drawing a crowd of over 10,000, Sony YAY!, the leading kids’ entertainment brand, is thrilled to announce the return of The Giant Wheel Festival to Mumbai. The three-day celebration of family fun will be held from 31 May to 2 June 2024, at R City Mall (Ghatkopar). The Giant Wheel Festival is an immersive event that embodies Sony YAY!’s core philosophy of #Happyverse and extending it beyond the screen. Kids and families can experience their favourite characters who come to life, enjoy wholesome entertainment, and participate in engaging activities, fostering exploration and togetherness.
This family extravaganza is set to offer an unparalleled opportunity for attendees to engage with iconic Sony YAY! toons, including Oggy, Honey Bunny, Naruto, and the recently introduced fan favourite Shin chan. Over 25 fun-filled activities, encompassing theatrical performances, creative workshops, interactive storytelling sessions, energetic Zumba classes, captivating puppet shows, dazzling magic displays, and exciting ninja lessons, promise to keep attendees engaged and excited by providing a memorable experience for the entire family. The iconic Bollywood celebrity Karisma Kapoor and a roster of esteemed TV celebrities such as Kishwer Merchant, Nisha Rawal, Mohit and Aditie Malik, Gautam Rode and Pankhuri Awasthy, and Gurdeep Punjj, are expected to add a touch of glamour and participate in a curated selection of activities, further adding to the overall festivities.
The exciting on-ground experience also serves as a significant opportunity for brands to connect with their relevant audiences. Sony YAY! welcomes Weikfield as the presenting sponsor, Complan as co-powered by a sponsor, Havmor as a special partner, as well as Rasna and Navneet Youva as associate sponsors for the ultimate family carnival – The Giant Wheel Festival. Tickets for this extraordinary festival are available with special offers, exclusively on bookmyshow.com.
Comments:
Sony YAY! marketing, communications & OAP head Sujoy Roy Bardhan
“While screens provide kids with a constant connection to their favourite characters, on-ground experiences and interactions fortify that connection. The Giant Wheel Festival bridges this gap by creating immersive experiences that help create lasting memories and deepen the emotional bond between kids and their favourite toons. As we prepare for the fourth edition of The Giant Wheel Festival, we remain committed to making this carnival the ultimate destination for family fun and fostering those special connections that truly matter.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
