Brands
Womanhood: Lokmat celebrates with Divya & Sonalee
MUMBAI: To recognise the efforts and contribution made by women in their respective fields, Lokmat, one of Maharashtra and Goa’s leading newspapers, celebrated womanhood with its Lokmat Sakhi members on 7 March 2017, at Mithibhai College in Mumbai inviting women achievers from various walks of life.
The event was graced by the renowned Bollywood actress and writer Divya Dutta, WhiteSwan Consulting founder director and CEO Anjali Nigam, Pinkathon ambassador Sharmila Munj, and noted actor and dancer Sonalee Kulkarni who is currently anchoring Comedy Chi Bullet Train on Colors Marathi and actress Mayuri Wagh who plays Asmita on Zee Marathi.
Lokmat Sakhi has become a platform of unifying women of Maharashtra and a forum of their self-expression covering wide range of topics.
Dutta, who has written a book on her mother – ‘Me & Ma’ published by Penguin, said, “This event is unique as it helps me share some of the wonderful free and memorable moments I had shared with my mother and I wish every woman can become a friend to her child. This unique bonding and friendship lasts forever and helps you have faith in yourself and sail through the challenges in life. I owe my life to my Mom and I have dedicated this book to her.”
Nigam said, “Self-defense is very important for women and being alert helps. I have worked in this area and I sincerely feel as parents and mothers we have a great role to play.”
Munj said, “I am an avid runner, and health is the most important aspect of my life and on this eve of International women’s day celebration I would like to convey the message to all the women in the world that, please be aware about your health and stay fit.” Lokmat Media vice president – brand and communication Shalini Gupta said, “Lokmat Sakhi is a forum of self-expression and bonding.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
