Brands
OYO survey reveals ‘safety’ as determining factor for women travellers
New Delhi: OYO, India’s largest hotel network, recently conducted a survey among its women customers to unearth trends on how Indian women like to travel. The data is based on research conducted among 400 women in the age group 18-60+ across different locations in India, including Delhi, Maharashtra, Karnataka, Rajasthan, Odisha, Telangana and Madhya Pradesh.
The survey threw up some interesting findings:
● 37% respondents reported travelling only for leisure, while 53% travelled for both work and leisure.
● Women appear to be more conscientious workers, or at least those with less disposable time on their hands as only 51% reported clubbing a work trip with personal break, while 23% claimed they had never considered it
● 27% respondents said they preferred travelling solo – of this, 36% said they enjoyed it but 33% said they had to opt for it because it was “difficult matching schedules with friends or companions”
● Friends (57%) rank higher than Family (51%) as “preferred travel companions” for women, but partners reign supreme at 62%
● Personal research via internet and magazines ranks higher (78%) than recommendations from friends & family (51%) while choosing a travel destination. Social media came third (32%) and movies trailed the last (12%) when it came to sparking travel inspiration. Kuch Kuch Nahee Hota?
● “Safety” ranked as the #1 factor followed by “cost of trip” when it came to selecting a travel destination
● Contrary to expectations, 69% women opted for budget hotels over five-star hotels (18%) while 6% preferred to stay in a hostel while travelling
● 10% respondents had never stayed with friends or family while travelling, but all had “often” or “sometimes” stayed at a budget hotel!
● While 10% women totally shot down the idea of impulsive trips, accommodation (52%) was the biggest concern followed by expense (29%) due to booking at short-notice
● Budget hotels (35%) topped the choice of accommodation for women travelling solo, followed by staying with friends or family (25%)
Commenting on the findings, Abhinav Sinha, COO – OYO said, “Technology has brought about paradigm shifts in the way we live and work. Nowhere is this more evident than travel. From buying tickets to booking hotels and renting home-stays – the balance of power and choice has shifted to the customer. Businesses that keep a pulse on their customers to identify their expressed and evolving needs are able serve them better. Women are a significant set of travellers – undertaking travel for both personal and business reasons. Not surprisingly, 80% women reported that they take charge of their travel plans, often in consultation with friends or family. 52% reported that they liked taking impulsive trips – but interestingly more than half listed accommodation as their biggest concern. As service-providers it is important that we equip ourselves to serve the needs and expectations of this growing cohort.”
OYO is the pioneer of affordable, predictable accommodation in the Indian hospitality sector. It offers several consumer friendly touch-points such as the OYO App which enables guests to control every aspect of their experience – from booking hotel and cabs, to ordering food – all from their smartphone. Recently, the company introduced OYO Captains, a unique concierge service to ensure smooth travelling and on-stay experience. OYO currently operates over 70,000 rooms in 200 cities in India and Malaysia.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
