MAM
iProspect India bags three awards at ad:tech DIGIXX
MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has won three awards at the DIGIXX Awards 2017 conducted by ad:tech – one gold and two bronze. The event celebrated excellence in digital marketing and advertising by recognizing the top digital campaigns created by the industry in the past year.
iProspect India won in the following categories.
· Healthcare / Pharma for Abbott Healthcare (Gold)
· Mobile & Apps Marketing for HDFC Bank Payzapp (Bronze)
· Insight and research for Max Life Insurance (Bronze)
The winning campaigns were innovative, creative and effective – they made intelligent use of digital technology along with key consumer insights, bearing successful results. The campaign for the launch of HDFC’s mobile wallet Payzapp saw five million app installs at half the cost per download as per industry standards. With the help of iProspect India’s iPump tool, the Abbott Healthcare campaign combined the best of offline and online advertising to create an effective marketing strategy. The smart display banner campaign for Max Life Insurance helped achieve a remarkable conversion rate of 85%.
iProspect India CEO Rubeena Singh said, “Our first objective is always to make campaigns which resonate with the brand message, connect with today’s digital audiences in an engaging manner and of course solve a problem.”
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
