Brands
Kokuyo Camlin beautifies Pune station
MUMBAI: More than 200 artists and art students from across Pune were roped in by Kokuyo Camlin Limited in an initiative with the Central Railway to paint certain designated sections at the historic Pune Railway Station. Keeping up with its legacy of popularizing art among the masses, Kokuyo Camlin joined hands with Central Railway to beautify Pune Railway Station.
Kokuyo Camlin is in the business of marketing and selling of art materials and stationery products under flagship brands ‘Camel’ and ‘Camlin’ which have been in existence for more than 80 years.
The artists and art students painted art and personalities on the theme of Pune’s glorious and rich heritage. These works of art were created on 11-12 March, 2017. These beautiful paintings were unveiled at a glittering function at the Pune Railway Station today and were graced by senior Railway authorities. Malojiraje Chhatrapati, Honorary Secretary – All India Shri Shivaji Memorial Societies, was the chief guest for the occasion.
The young budding artists from various art institutions showcased their creativity in specially designated rooms including the `Ladies’ and `First Class Waiting Rooms’. Adding to the grandeur were 4 large paintings created and put up at the main entrance lobby of the station so that the common man can see and enjoy these works of art.
Kokuyo Camlin chief marketing officer Saumitra Prasad said, “Kokuyo Camlin has always supported efforts to promote art and take it to the people. So when Central Railway authorities came up with this idea of adding an aesthetic touch to Pune Railway Station, we thought this was a great opportunity to not only support this cause but also help in the design, development and implementation of this initiative. We are extremely thrilled with the results and our association with Central Railway.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
