Brands
Jet-Uber tie up for smart travel
MUMBAI: With a clear focus to continuously enhance guest experience, Jet Airways has announced a strategic association with ride-hailing major Uber.
With this first-of-its kind initiative in the Indian aviation space, the airline will partner with Uber to offer its guests greater choice by facilitating their travel to/from the airport once they have booked a ticket on the Jet Airways app. This path-breaking initiative from the airline will help guests by offering a seamless solution from doorstep to doorstep, with the benefit of two leading players in the travel space – Jet Airways and Uber.
Guests booking their flights on the app and using Uber for the first time will be also benefit from a discount of Rs 150 across their first three rides by using the promo code JETUBER.
Jet chief commercial officer Jayaraj Shanmugam said, “Our partnership with Uber for a comfortable and seamless travel experience between their homes or offices and the airport, reflects our ambition to leverage technology for enhancing our guest experience. More importantly, it is also a meeting of minds, where two leading, technology savvy and innovation-driven organisations have joined hands with an objective to create and promote new and fulfilling travel experiences for their guests in the long term. The association is especially meaningful since both Jet Airways and Uber have substantially similar guest profiles and needs, which will facilitate greater collaboration.”
Uber India & emerging markets chief business officer Madhu Kannan said, “We are excited to partner with Jet Airways to make traveling in India even more seamless. Through this partnership, Jet Airways’ guests across 29 cities will be able to request their Uber when they book their flight. That removes any last-minute hassles when heading to the airport and makes for a smooth arrival in your destination city. Uber is all about making travel easy and convenient, and this partnership exemplifies that.”
The cab booking feature will be available to all Jet Airways’ guests in the cities where Uber currently operates in India while booking their travel itinerary with the airline on the Jet Airways app.
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
