Brands
Jet-Uber tie up for smart travel
MUMBAI: With a clear focus to continuously enhance guest experience, Jet Airways has announced a strategic association with ride-hailing major Uber.
With this first-of-its kind initiative in the Indian aviation space, the airline will partner with Uber to offer its guests greater choice by facilitating their travel to/from the airport once they have booked a ticket on the Jet Airways app. This path-breaking initiative from the airline will help guests by offering a seamless solution from doorstep to doorstep, with the benefit of two leading players in the travel space – Jet Airways and Uber.
Guests booking their flights on the app and using Uber for the first time will be also benefit from a discount of Rs 150 across their first three rides by using the promo code JETUBER.
Jet chief commercial officer Jayaraj Shanmugam said, “Our partnership with Uber for a comfortable and seamless travel experience between their homes or offices and the airport, reflects our ambition to leverage technology for enhancing our guest experience. More importantly, it is also a meeting of minds, where two leading, technology savvy and innovation-driven organisations have joined hands with an objective to create and promote new and fulfilling travel experiences for their guests in the long term. The association is especially meaningful since both Jet Airways and Uber have substantially similar guest profiles and needs, which will facilitate greater collaboration.”
Uber India & emerging markets chief business officer Madhu Kannan said, “We are excited to partner with Jet Airways to make traveling in India even more seamless. Through this partnership, Jet Airways’ guests across 29 cities will be able to request their Uber when they book their flight. That removes any last-minute hassles when heading to the airport and makes for a smooth arrival in your destination city. Uber is all about making travel easy and convenient, and this partnership exemplifies that.”
The cab booking feature will be available to all Jet Airways’ guests in the cities where Uber currently operates in India while booking their travel itinerary with the airline on the Jet Airways app.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
