Brands
‘India Design Mark’ honours Hamilton
MUMBAI: Patronage of good design raises the standard of living. For decades, Hamilton has been consistently developing functional products with optimal practical value using simple but ingenious and distinctive designs. “India Design Mark”, one of the highest design standards in India, honored the Hamilton Design Team with a certificate at their recently held event in Coimbatore, Tamil Nadu.
India Design Mark is an enrichment tool granted by India Design Council. It is an autonomous body, established by the Government of India, functioning under the aegis of Department of Industrial Policy & Promotion, Ministry of Commerce & Industry. Two of Hamilton’s innovative products which got this prestigious recognition were the Duplex Bucket and Microwow.
The products underwent a systemised process of evaluation which constitutes the India Design Mark logo that acts as a symbol of distinguished excellence of the product. With the “India Design Mark” certification, Hamilton has distinguished itself through continuous inventive design and has set new standards.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
