Brands
KidZania & Camlin ‘Unwrapping Happiness’ for kids
MUMBAI: KidZania Delhi NCR, a Global Indoor Theme park, joined hands with leading stationery and art material marketer — Kokuyo Camlin to create a unique initiative – `Unwrapping Happiness’ at KidZania, Delhi NCR. In a month long activity conducted by KidZania, children visiting the theme park were encouraged to wrap over 2000 goodies bags with Camlin products, which were then distributed to underprivileged children from the NGO Saraswati Bal Niketan at a glittering event.
KidZania India CMO Viraj Jit Singh said, “KidZania Delhi NCR has already partnered with over 35 NGOs and hosted kids since our launch in May 2016. We thank Kokuyo Camlin for supporting us in this initiative and look forward for such associations that will help empower kids to manage their world better”
Speaking about the `Unwrapping Happiness’initiative Kokuyo Camlin CMO Saumitra Prasad said, “We have taken our association a step further with KidZania through this initiative of giving away Camlin goodies to these underprivileged kids. It has been a humbling experience to see the sheer joy and happiness on their innocent faces. We look forward to more such initiatives.”
The idea behind this initiative was to empower children to create an impact on the society in the areas of education, environment and wellness. The children from Saraswati Bal Niketan had a gala time at KidZania Delhi NCR. They participated in the games and activities that were hosted for them. There were overjoyed when they received their goodie bags from representatives of Kokuyo Camlin and KidZania. The initiative — `Unwrapping Happiness’ was coined with this very purpose in mind. The ceremony was attended by the representatives of Kokuyo Camlin and KidZania Delhi.
Brands
Champions again: How India’s brands roared after the T20 World Cup win
From food delivery apps to dating platforms, Indian brands wasted no time riding the wave of India’s historic back-to-back T20 World Cup victory over New Zealand
Ahmedabad: On March 8, 2026, which also happened to be International Women’s Day, India scripted history by clinching the ICC Men’s T20 World Cup for the second consecutive time, defeating New Zealand in a thrilling final. As fireworks lit up stadiums and streets across the country, another kind of celebration erupted simultaneously: India’s marketing machine kicked into overdrive.
Within minutes of the final whistle, brands from every sector, tech giants, quick commerce players, streaming platforms, and even a condom brand, were racing to craft the cleverest, most culturally resonant posts. Here’s a breakdown of how India Inc. celebrated the nation’s historic win.
Zomato: The Repeat Order
Zomato, India’s ubiquitous food delivery app, kept things refreshingly simple. Playing on its own product language, the brand posted: “Repeat order delivered 🏆 #INDvsNZ.” It was short, punchy, and perfectly on-brand, a nod to India’s back-to-back title, framed through the lens of what Zomato does best: delivering again and again.
Netflix India: Now Watching History
Netflix India leaned into its streaming identity with a clever checklist format: “2007 ✅ / 2024 ✅ / 2026 ✅ / NOW WATCHING: HISTORY BEING MADE 🇮🇳💪.” By bookending India’s three T20 World Cup victories as a watchlist completed in real-time, Netflix framed the nation’s triumph as unmissable content, the kind of story only live cricket can tell.
Reliance Jio: Typing the Win
Telecom giant Reliance Jio delivered a wordplay masterclass: “India typed ‘WIN’ in Black Caps today. 🏆” The double entendre, referencing both the act of typing in capital letters and the Black Caps (New Zealand’s cricket team), was crisp, witty, and instantly shareable. It was a reminder that in the age of social media, the best brand moments often come in a single sentence.
Google India: Teen Bhai
Google India took a more data-forward approach, posting “Teen bhai… 🔥” alongside a screenshot of Google Search’s AI Mode highlighting India’s three half-centurions in the final, Abhishek Sharma (52 off 21 balls), Sanju Samson (89 off 46 balls), and Ishan Kishan (54 off 25 balls). It was a subtle showcase of its AI search capabilities wrapped in patriotic pride. “Teen bhai” (meaning “three brothers”) referenced the trio of batting heroes who powered India to a massive total of 255/5.
Zepto: The Women’s Day Double Whammy
Quick commerce platform Zepto scored the most culturally savvy moment of the day by merging two celebrations into one. Earlier on Women’s Day, Zepto had posted: “Women’s Day gift idea: World Cup trophy 🏆 #WomensDay2026.” After India’s win, they quote-retweeted their own post with the simple reply: “Gift delivered 🇮🇳💜.” It was meta, timely, and perfectly executed, riding both national pride and the Women’s Day conversation in a single stroke.
CashKaro: They Tasted So Good, India Ate Them Twice
Cashback platform CashKaro went for bold visual storytelling with a striking creative: a tiger sitting over the T20 World Cup trophy with a plate of kiwi fruit, accompanied by the tagline, “They tasted so good, India ate them twice.” The use of the tiger as India’s symbol, paired with a cheeky jab at New Zealand’s kiwi identity, made this one of the most talked-about creatives of the day.
Manforce: Round 2 Always Gives the Best Satisfaction
In perhaps the most audacious play of the lot, condom brand Manforce posted a creative featuring the T20 World Cup trophy against a stadium backdrop with the copy: “Guess Round 2 always gives THE BEST SATISFACTION.” The innuendo-laden post, hashtagged #BackToBackChampions, was quintessential Manforce, a brand well-known for consistently using cricket moments to drive cheeky, double-meaning campaigns that generate massive engagement.
Parle-G: Pehle Dip Se Aakhri Cup Tak
Beloved biscuit brand Parle-G went the emotional, illustrative route with a vibrant artwork showing Indian cricketers lifting the World Cup trophy superimposed onto a giant Parle-G biscuit. The tagline, “Pehle dip se aakhri cup tak / Parle-G humesha saath rahega” (From the first dip to the last cup, Parle-G will always be with you), was a masterstroke of nostalgia marketing, connecting the simple act of dunking a biscuit in tea to an entire nation’s cricket journey.
Domino’s India: No Kiwi on This Pizza
Domino’s India served up a deliciously savage quip: “India mein pineapple on pizza chala nahi, Kiwi toh kya hi chalta 😜🏆 #Champions #India.” By invoking the age-old pineapple-on-pizza debate, Domino’s made a clever statement: if Indians won’t accept pineapple on pizza, there’s certainly no room for the Kiwis (New Zealand) either. It was the kind of post that got fans and foodies alike sharing in equal measure.
JioHotstar: History Repeated, History Defeated
As the official streaming home of the ICC T20 World Cup, JioHotstar had the most at stake and arguably the biggest platform. The brand’s post was thunderous in its simplicity: “HISTORY REPEATED, HISTORY DEFEATED!” A bold, all-caps declaration that served as both a celebration of India’s second consecutive title and a subtle flex for the broadcaster that streamed every ball of it.
Tinder India: It’s a Match Again
Dating app Tinder India proved that no brand is too far removed from cricket fever with a perfectly on-brand line: “India just matched with the world cup again 💙🇮🇳.” By using its own core product concept, a “match”, to describe India’s World Cup triumph, Tinder struck a note that was both clever and effortlessly native to the platform’s voice.
Snabbit: Sabko Dho Diya
Home services startup Snabbit rounded out the celebrations with a pun-driven visual: an Indian jersey hanging out to dry, with the copy “Sabko dho diya, ab champions hawa khayenge,” roughly translating to “Washed everyone clean, now the champions ride the breeze.” The laundry-meets-cricket metaphor (“dho diya” means both “to wash” and “to thrash completely”) was a crowd-pleaser that perfectly captured the irreverent, punchy spirit of Indian moment marketing.
The bigger picture
What these posts collectively demonstrate is the extraordinary maturity of Indian digital marketing. Brands no longer simply congratulate, they connect their core product identity to the cultural moment in ways that feel earned rather than opportunistic. In the space of under an hour, the same victory inspired a food app to talk about repeat orders, a dating app to talk about matches, a laundry startup to talk about washing opponents, and a telecom giant to make a pun about capital letters.
The convergence of India’s World Cup win with International Women’s Day added yet another dimension, as Zepto demonstrated brilliantly, showing that the best brands are always watching for the intersection of multiple cultural conversations.
India’s cricketers gave the country a night to remember. And India’s marketers, it seems, were ready and waiting.
