Brands
Infosys recognised for ‘Renew and New’ strategy by IDC MarketScape
MUMBAI: Infosys has been positioned as a major player in the ‘IDC MarketScape: Service Providers for EMEA Utilities 2017 Vendor Assessment’. The company has been recognised for its ‘Renew and New’ strategy of transforming core IT services and leveraging emerging technologies like AI and analytics for new products and services.
The IDC MarketScape vendor assessment provides a comprehensive overview of services for the Utilities segment and assessed 15 service providers for the report. As per the report, “Infosys is a trusted transformation partner known for its ability to provide its clients with the right mix of technology options, competence, and innovation in execution. Its focus on automation using its artificial intelligence platform MANA to reduce cost and increase agility, and initiatives like Zero Distance are helping clients realize value beyond the contracted engagements.”
Highlights, in the report:
• Investments in products & platforms: Infosys is credited with a solutions portfolio that is well aligned to the future needs of the industry and an ability to co-innovate and commercialize solutions with their clients using initiatives like design thinking. This is amplified by recent acquisitions in the digital (Skava) and automation space (Panaya)
• Effective Delivery Model: Infosys’ effective engagement model and delivery machine means the company has good client relationships, a credible delivery record, client recognition for value and flexibility
• Innovative Offering: Infosys has a Utilities Experience Center in London to showcase innovative offerings and Innovation Fabrik in Berlin. This ‘living lab’ embodies Infosys’ new customer engagement concept of ‘eEcosystem as a service’, bringing together the company’s innovation accelerators and its network of technology partners, start-ups, academia and clients
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
