MAM
Carat hires Mayank Bhatnagar & Vinita Pachisia for Mondelez
MUMBAI: Dentsu Aegis Network’s media agency Carat India has appointed Mayank Bhatnagar as the senior vice-president to lead the Mondelez business in India, and Vinita Pachisia as the vice-president who will look after buying for Mondelez.
Bhatnagar has more than 16 years of experience in communication and media planning. He has worked extensively on large FMCG businesses across different markets such as India, Malaysia and Singapore. He has also worked across different functions of media agencies to build strong skills in strategy planning, media buying, implementation planning and new business development. He has managed large clients like Nestle, P&G, Tata Motors, Tata Indicom, Kellogg’s and Cadbury.
Bhatnagar’s last assignment was with Mindshare Malaysia. There, he led the Nestle business and steered digital trading/investments across clients for the agency within the region. He has been instrumental in deploying new processes to improve productivity in Mindshare Malaysia, which led his team to win multiple awards at the local and regional level.
Speaking on his appointment, he said, “The opportunity to lead Mondelez business in India and work on the portfolio of iconic brands will surely be very exciting.”
Pachisia has worked across agencies such as Madison, Initiative, Havas and Mindshare. Armed with more than 18 years of experience, Pachisia has worked across a wide spectrum of brands like HSBC, Idea, Kellogg, Heinz and Parle to name a few.
What differentiates Pachisia is her focus on creating and delivering brand initiatives on media like the highly recalled “IDEA Citizen Journalist” on CNN IBN, HSBC Making it Big, HSBC Green Heroes and Breakfast headlines for Kellogg’s. One of her latest initiatives was the Parle MTV Junkyard project, a progression of the Parle Anti-Litter campaign.
Pachisia said, “Leading the Investment vertical of a portfolio that is growing and is a leader in the category is exciting. My efforts will be to maximise the returns on their media spends and achieve the objectives set by the client.”
Carat managing director Kartik Iyer said, “Talent is truly what will create the big difference in the market. I am sure that while they would be working to deliver the cutting edge solutions for Mondelez, they would also enable an upskilling in Carat with their fine experience.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
