Brands
Sony YAY! signs Tiger Shroff as brand ambassador
MUMBAI: Sony YAY!, the soon-to-be-launched kids’ entertainment channel from Sony Pictures Network, has roped in the country’s newest heartthrob Tiger Shroff as the brand ambassador and face of the channel.
This would be the debut television association of the young star whose popularity amongst children is today unbounded.
Confirming the news, SPN Kids Genre business head Leena Lele Dutta says, “We are excited to have Tiger Shroff as Sony YAY!’s brand ambassador. Kids, across the country, relate to him and consider Tiger as their icon. Given his affinity with kids, we could not have found a better representative for our channel”.
www.indiantelevision.com had earlier reported that the network is gearing up to launch another channel, Sony kids channel, in April.
This upcoming channel will be the second kids channel from the SPNI stable. At present, Sony runs Animax, which was launched on 5 July 2004. “The kids channel will be organic, local and everything will be produced in India,” SPNI CEO N P Singh said in an interview. Dutta was already associated with Sony Pictures Television for a long time.
Apart from Dutta, the network appointed Sujoy RoyBardhan as the AVP and marketing head for the channel. Prior to joining SPNI, RoyBardhan was working with Viacom18 as the director – marketing.
Also Read
Sony YAY! kids channel to be lead by Leena Lele Dutta
Sony Pictures Network builds team for kids channel, appoints two execs
Sony BBC Earth to air 19 hrs of content every week, local programming on the cards
Sony to add 10 channels in 2017
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
