Brands
Aircel customer wins sedan in ‘Super Challenge’
MUMBAI: Aircel, one of India’s leading innovative telecom players, has felicitated the prize winners of “Super Challenge Contest Season 2”, an exciting general knowledge-based consumer engagement contest.Mr. Saradar Ram Dewasi, who scored the maximum points in the exciting VAS contest, was presented with a bumper prize – a brand new Hyundai Verna car. Among other prize winners, Gajendra Singh, won gold worth Rs. 1 lakh.
Aircel Circle Business Head Karnataka Kanwarbir Singh congratulated the winners and said, “At Aircel, it is our constant endeavor to engage with our customers through innovative offerings or exciting contests and engagements.”
Saradar Ram Dewasi, the winner of the Bumper Prize, said, “While participating in the contest I never thought that I would get a chance to win a car.”
Aircel Super Challenge Contest, a knowledge-based contest, was conceived to engage customers in a meaningful way, wherein customers were encouraged to subscribe to the service to be eligible to play the contest via SMS with a limitation of 20 multiple-choice questions to be played per day. Currently, in its third year, the contest has successfully deepened customer engagement and created tremendous buzz among thousands of customers across the state.The contest garnered great popularity in a short span of time, as customers instantly connected with it.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
