iWorld
Dekkho & Times release ‘Wakhra Swag’ fame Inder’s exclusive video
MUMBAI: Wakhra Swag, Navv Inder’s collaboration with Badshah has crossed over 70 million hits across platforms. Navv Inder is back with a new romantic song with lyrics by Navi Kamboz which will be launched on Dekkho, the online video streaming platform. The music video, produced by Times Music will be exclusively available for the first two days on Dekkho. Users can download and watch this video exclusively on the Dekkho mobile app, now available on iOS and Android.
Commenting on the song, Navv Inder says, “This is my debut romantic single for all my fans, especially for those who are in love. The video has been shot beautifully and is a visual treat and I’m thrilled to release it on Dekkho’s unique platform”
http://www.dekkho.com/music-details/5399369934001/
Commenting on the launch Dekkho co-founder Vinay Pillai said, “Navv Inder is quickly becoming one of the most popular artists in the country today. He is an absolute sensation with his ever-growing fan base and is stepping into a novel territory with this new track. We are sure that his fans will love this romantic song. Our collaboration with Times Music gives us access to their premium videos, some of them on a first-window basis. We look forward to disrupting premium content even further with this alliance so our users can enjoy the widest range of music for all moods.”
“Navv Inder is one of the most amazing artistes that Times Music works with and this single penned by Navi Kamboz is an absolute smash. We look forward to working with dekkho on releasing many such collaborations in the future” said Times Music COO Mandar Thakur.
Headquartered in Mumbai, Dekkho is a new-age video streaming service established in March 2016. Catering specifically to the diverse entertainment needs of Indian viewers, Dekkho allows its users to watch free, high-quality, multichannel premium content with advertisements. Times Music is one of India’s leading music entertainment companies and a division of South Asia’s largest media conglomerate, The Times Of India Group.
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
