Brands
Arigold enters kids market with high-end expertise
MUMBAI: AA Enterprises, one of the leading dealers of leather goods, has introduced its promising shoe brand Arigold. At the event, few of its premium products were presented to the star cast of the film Blue Mountains. The brand plans to make significant strides into kids’ footwear segment by offering products that blends with their lifestyle.
The design of Arigold shoes is noticeably different to most established and popular kids shoe brands, offering a generous, yet lightweight sole with increased cushioning, stability and grip, a deviation from the standard design trend of minimalist sole.
Commenting on the unveiling, AA Enterprises director Ricky Banbah said, “Arigold is one of many initiatives we’re undertaking to elevate the overall footwear shopping experience for kids and teens. For the young crowd, this is indeed fantastic news as they have the chance to get a full spectrum of interesting products to choose from.”
Arigold’s design studio works on the philosophy to uphold ease, grace and craftsmanship for each design it creates. With its high end expertise and global methods of delivering comfort, the brand aims to be one of the most preferred brands in leather shoe category.
“This in itself is the beginning towards establishing a prominent name in the market. With the Indian footwear industry estimated to expand at a CAGR of 15 per cent from 2015 to 2020, Arigold aims to secure a strong position in the leather shoe category,” added Banbah.
Founded with the motive to embellish the lifestyle of people, the brand name is synonymous with bright and vivid element outshining to adorn its surroundings.The brand imbibes the belief of ‘Push Limits, Fuel Passion, Eat Miles and Reach Goals’. With its endeavor to deliver sustained comfort, it plans to expand its product portfolio for differential needs in the days to come.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
