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Sulekha partners Truecaller to ensure ‘zero spam’
MUMBAI: Sulekha, one of India’s largest digital platform for local service need fulfilment, has partnered with Truecaller, one of the leading communication apps in the world, to reinforce its ‘Zero-Spam Assurance.’ With the Truecaller app, Sulekha’s users will be able to identify calls from service partners during their search for a variety of local services.
The “Truecaller priority access” technology labels all calls from Sulekha’s service partners as ‘Sulekha Service Partner’ on the user’s mobile screen. Besides, a new user on the Sulekha platform can now login with a single step using their Truecaller registered mobile number.
In November 2016, Sulekha announced the launch of its “Zero-Spam Assurance” campaign. Connecting service providers with customers forms the backbone of the local services fulfillment business. But this can also lead to a lot of spam calls. In a country where data selling is highly prevalent, users keep getting unnecessary calls long after their need is fulfilled.
In a pioneering effort in the Local Services industry, Sulekha introduced a tech feature- the UVN (Unique Virtual Number), where personally identifiable details of a user aren’t shared with a service partner till the user talks to them. As soon as a user’s need is fulfilled, he/she has the freedom to uncouple his/her number from the service request. This will make the user number inactive on the Sulekha platform, and therefore, no service provider will be able to reach the user post this. The “Truecaller priority access” feature will further strengthen Sulekha’s Anti-Spam strategy.
Sulekha head of marketing Soumendu Ganguly said, “With over 20 million users a month, customer privacy has been one of our foremost priorities. Besides ensuring that calls from service partners are recognized by customers, the “Truecaller priority access” feature will also equip customers with the choice to filter them. Our “Zero-Spam Assurance” initiative has resulted in a boost in customer satisfaction and better understanding of customer behaviour. The Truecaller partnership features will take us significantly further in this process. We will continue to innovate in this field as our users expect nothing short of the best from Sulekha.”
Brands
Google completes $32 billion Wiz deal to boost AI and cloud security
Wiz joins Google Cloud but keeps multi-cloud support across rival platforms
NEW YORK: Google has completed its $32 billion acquisition of cloud security company Wiz, marking the biggest deal in the tech giant’s history and signalling a major push to strengthen security in the era of artificial intelligence and multi-cloud computing.
The New York-headquartered cybersecurity firm will join Google Cloud while continuing to operate under the Wiz brand. Crucially, the company will maintain support for multiple cloud platforms, including Amazon Web Services, Microsoft Azure and Oracle Cloud, reflecting the reality that most large organisations run their systems across several cloud providers.
Google said the acquisition is designed to help organisations build and scale applications more securely as businesses and governments increasingly move critical systems and data to the cloud. At the same time, the rapid adoption of generative AI has introduced new cybersecurity risks, with attackers also using AI to launch faster and more sophisticated attacks.
Wiz has built a reputation for simplifying cloud security. Its platform maps entire cloud environments, identifying vulnerabilities, potential attack paths and misconfigurations before they can be exploited. By connecting insights from code, cloud infrastructure and runtime environments, it allows security and engineering teams to detect and fix risks early in the development cycle.
Bringing Wiz into Google Cloud will create what the company describes as a unified security platform capable of detecting, preventing and responding to threats across cloud and AI environments. The combined offering will also integrate Google’s own security capabilities, including threat intelligence tools, security operations platforms and the cybersecurity expertise of Mandiant.
Google CEO Sundar Pichai said the move reflects the growing importance of security as more organisations rely on AI and cloud technologies. “Keeping people safe online has always been part of Google’s mission,” he said, adding that the partnership will help organisations innovate with greater confidence.
Google Cloud CEO Thomas Kurian, said the goal is to make security an enabler rather than a roadblock for businesses building modern applications. He noted that the combined technologies will simplify the complex task of protecting hybrid and multi-cloud environments.
For Wiz, the acquisition opens the door to global scale while keeping its core philosophy intact. Co-founder and CEO Assaf Rappaport said the company remains committed to an open, multi-cloud approach and will continue supporting customers regardless of where their workloads run.
Over the past year, Wiz has expanded its platform to address emerging risks tied to AI applications, including tools that help organisations monitor AI usage, detect AI-specific vulnerabilities and secure AI workloads during runtime.
With Google’s infrastructure, artificial intelligence capabilities and security ecosystem now behind it, Wiz plans to accelerate development of its platform while continuing to serve enterprises, governments and start-ups operating across different cloud environments.
For Google Cloud, the acquisition adds a powerful piece to its security puzzle as competition intensifies among global cloud providers. For customers, it promises a future where building fast in the cloud does not have to come at the expense of staying secure.
