Ad Campaigns
Youth drive #Breathe clean air campaign
MUMBAI: To address the alarming air pollution in the capital, city’s youngsters have organised ‘#Breathe’ – a 12 day clean air campaign in New Delhi on the occasion of Earth Day, observed on 22 April.
The campaign is the brainchild of Aadyaa Singhania, a 17 year young passionate student who is an environmentalist in spirit. Aadyaa with her friends started this campaign on 10 April, 2017 at Moti Bagh Crossing and will carry it on till Earth Day. The drive is being simultaneously replicated at ITO crossing from 20, April to 22, April. They are also asking commuters to share their ideas to prevent air pollution, on the FB Page #Breathe. Later, these youngsters will help in fund raising & implementation of the best ideas.
The young enthusiasts are distributing anti pollutition masks and spreading spread information on basic steps which one generally overlooks but can play a vital role to check alarming levels of air pollution in the city. Simple things such as switching off engines at signals, getting vehicles serviced at regular periods, using recommended grade of lubricants, planning routes prior starting for some place, maintaining adequate air pressure in tyres, avoid extra loading, carpooling, preferring public transport, etc. will be cultivated among commuters.
Aadyaa is also reaching out to a number of schools to enlist volunteers amongst students. She has successfully organised awareness sessions on environment conservation at Sadhu Vaswani School, Blue Bells International & Mount Carmel in the city. Students of these schools will also take part in the campaign on Earth Day, i.e. 22 April 2017 at Moti Bagh Crossing, New Delhi.
Health issue involving asthmatic attacks since her childhood days made Aadyaa aware of the need of clean air quality which was a prime reason for suffering of many kids like hers. Amidst all this Aadya became a passionate environmentalist and because of her concern for the environment and desire to make a difference, she pursued a certificate course in “Introduction to Environmental Sciences” from Darthmothx.
Giving her perspective in the background of her present campaign #Breathe, Aadyaa Singhania noted that “Everybody in India feels that somebody else should take care of pollution problem and very easily passes on the blame to the government. We don’t contribute negatively to the air quality such as by being more mindful in the choices we make in our day to day life for example- switching to better quality fuel, reducing DG sets, making sure our cars meet the emission norms etc.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
