MAM
Interactive Avenues wins Great Indian Workplaces Award
MUMBAI: Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great Indian Workplaces Awards (GIWA) 2017.
GIWA recognises extraordinary workplaces in India that creates happy employees. IA has been judged on the parameters of providing a congenial, caring, safe, and enjoyable and trust based culture where employees wish to return back to work every single day and take pride in their work, enjoy lower levels of stress, high degree of professional learning, and growth driven by visionary leadership. It also acknowledges organizations that have stringent policies towards sexual harassment, a humane approach towards special ability people, gender equality, care for society, people focus like healthcare, fun at workplace, facilities like food and recreation.
IPG Mediabrands chief talent officer Savita Mathai, “Interactive Avenues has always been ahead of the curve on talent practices. They have strong leaders who are truly committed to building a vibrant work culture where people thrive and are driven to give their best.”
Interactive Avenues CEO Amar Deep Singh , “We’ve always maintained that our team is our biggest asset, who have helped make IA the largest and the best Digital Agency in the country. Therefore, it is our responsibility to provide them with the best of facilities and give them the culture that will flourish their talent and motivate them to collaborate and work towards a common goal.”
GIWA is part of the Workplace Culture Summit, a premier knowledge-exchange platform that brings together Workplace Culture Champions to share ideas, information and solutions around the framework and key developments that will shape the Workplace Culture of the Future.
AD Agencies
ABBY Awards 2026 names 3 jury chairs across digital, PR and publisher
Aditiya, Dharmaraj and Puri to lead key categories at Goafest 2026
MUMBAI: The Ad Club has announced the appointment of PG Aditiya, Deepshikha Dharmaraj and Pavita Puri as jury chairs for the Digital, PR and Publisher categories respectively at the ABBY Awards 2026, powered by The One Club and The One Show.
The awards are set to take place during Goafest 2026 from May 20 to 22 at Taj Cidade de Goa Horizon, bringing together some of the biggest names in advertising and marketing.
PG Aditiya, founder and CCO at Talented, will chair the Digital jury. A former chief creative officer at Dentsu Webchutney, he now leads Talented, an employee-owned independent agency known for its unconventional structure and award-winning work for brands such as Meta, Google, Britannia and Tanishq. The agency has also been recognised as a global ‘Best Place to Work’ by Campaign magazine for two consecutive years.
In the PR category, Deepshikha Dharmaraj, CEO at Burson Group India, brings over three decades of experience in public relations and integrated communications. She oversees multiple entities including Burson Genesis, GCI Health India and Hill & Knowlton India. Known for her strategic counsel and leadership, Dharmaraj has also served as president of industry bodies such as PRCAI and PAFI, and has been a jury member at global platforms including Cannes PR Lions and D&AD Awards.
Pavita Puri, chief brand and marketing officer at The Indian Express Group, will chair the Publisher category. With over 15 years of leadership experience, she has been instrumental in driving the group’s transition into a digital-first media powerhouse, overseeing brands such as The Indian Express, Financial Express, Loksatta and Jansatta. Her earlier stints in advertising include roles at Rediffusion and Lowe India, where she handled marquee clients across sectors.
The appointments reflect a strong mix of creative, communications and media expertise, underscoring the awards’ focus on recognising excellence across evolving industry segments.
As the industry gears up for Goafest, the ABBY Awards 2026 promise to spotlight standout work, with seasoned leaders at the helm of jury deliberations shaping the benchmark for creative excellence.
