MAM
Interactive Avenues wins Great Indian Workplaces Award
MUMBAI: Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great Indian Workplaces Awards (GIWA) 2017.
GIWA recognises extraordinary workplaces in India that creates happy employees. IA has been judged on the parameters of providing a congenial, caring, safe, and enjoyable and trust based culture where employees wish to return back to work every single day and take pride in their work, enjoy lower levels of stress, high degree of professional learning, and growth driven by visionary leadership. It also acknowledges organizations that have stringent policies towards sexual harassment, a humane approach towards special ability people, gender equality, care for society, people focus like healthcare, fun at workplace, facilities like food and recreation.
IPG Mediabrands chief talent officer Savita Mathai, “Interactive Avenues has always been ahead of the curve on talent practices. They have strong leaders who are truly committed to building a vibrant work culture where people thrive and are driven to give their best.”
Interactive Avenues CEO Amar Deep Singh , “We’ve always maintained that our team is our biggest asset, who have helped make IA the largest and the best Digital Agency in the country. Therefore, it is our responsibility to provide them with the best of facilities and give them the culture that will flourish their talent and motivate them to collaborate and work towards a common goal.”
GIWA is part of the Workplace Culture Summit, a premier knowledge-exchange platform that brings together Workplace Culture Champions to share ideas, information and solutions around the framework and key developments that will shape the Workplace Culture of the Future.
Brands
Apple bites back: the $599 MacBook Neo is the cheapest Mac ever made
The tech giant unveils a budget laptop that packs a punch — and a lot of cheek
CALIFORNIA: Apple has never been shy about charging a premium. So when Cupertino rolls out a MacBook at $599 (approx. Rs 55,000) , it’s worth sitting up straight.
The MacBook Neo, unveiled Tuesday, is Apple’s most affordable laptop to date — undercutting its own MacBook Air and taking a sharp swipe at the budget PC market in one fell swoop. It starts at $499 for students, which, for a machine with Apple silicon inside, is frankly a steal.
At the heart of the Neo is the A18 Pro chip — the same muscle that powers the latest iPhones. Apple claims it is up to 50 per cent faster for everyday tasks than a rival PC running Intel’s Core Ultra 5, and three times quicker on on-device AI workloads. Fanless and featherweight at 2.7 pounds, it runs silently and promises up to 16 hours of battery life. Try doing that on a Chromebook.
The 13-inch liquid retina display clocks in at 2408-by-1506 resolution with 500 nits of brightness and support for billion colours — sharper and brighter, Apple says, than most rivals in this price band. It comes dressed in four colours: blush, indigo, silver, and a zesty new citrus, with matching keyboard shades to boot.
Connectivity is modest — two USB-C ports, a headphone jack, Wi-Fi 6E, and Bluetooth 6 — but this is a budget machine, not a pro workstation. The 1080p FaceTime camera, dual mics with directional beamforming, and Spatial Audio speakers round out a package that punches well above its weight class.
Apple senior vice-president of hardware engineering John Ternus alled it “a laptop only Apple could create.” That’s the kind of line that makes rivals wince — because, annoyingly, he might be right.
The Neo runs macOS Tahoe, with Apple Intelligence baked in for AI writing tools, live translation, and the sort of on-device smarts that keep user data away from the cloud. It also boasts 60 per cent recycled content — the highest of any Apple product — for those who like their bargains with a side of conscience.
For $599, Apple isn’t just selling a laptop. It’s selling an argument — that good design and real performance needn’t cost the earth. The PC industry had better have a decent comeback ready.
