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Managed Broadcast Services embraces Amagi’s Skylight Cloud Platform
MUMBAI: Amagi, the leader in cloud broadcast infrastructure and targeted advertising for TV and OTT, today announced the launch of Skylight, the first-of-its-kind, cloud-managed broadcast services platform positioned to redefine the managed playout services industry. Skylight offers TV networks cloud-led, end-to-end services encompassing content preparation, channel playout, content delivery, and monetisation for both linear TV and OTT for maximum efficiency. The Skylight services platform embodies a philosophy of simplicity, transparency, and automation.
“Traditional managed service providers have archaic systems and their lack of innovation is limiting the possibilities for TV networks. They are labor-intensive, large physical operations, and from the perspective of TV networks, opaque in many ways,” said K.A. Srinivasan, co-founder, Amagi. “We’re breaking new ground by adopting future-ready cloud technologies that add advanced automation to accelerate broadcast workflows, provide complete transparency through a web-based UI, and make it absolutely simple for broadcasters to operate channels.”
Unlike traditional managed service providers, Amagi Skylight uses public cloud infrastructure to push broadcasters’ content to the cloud and then centrally manages the entire broadcast workflow. Skylight packs in cognitive capabilities and machine learning techniques to reduce human intervention wherever possible. These aspects drive scalability and increase broadcast efficiencies.
Amagi’s Skylight uses a differentiated partner-centric approach to help TV networks get better choice and cost effectiveness – be it for creative services including subtitling, voice over, and post-production or delivery services over fiber and satellite. By giving a wide swathe of choice of partners and on-demand infrastructure, Amagi provides better cost efficiency and agility to its customers.
“What makes Skylight truly an end-to-end service is our extensive expertise in monetizing content through targeted advertising on TV and dynamic, personalized ad insertion on OTT. This makes Skylight an attractive proposition for TV networks, not just for operational efficiencies but also for revenue generation,” added Srinivasan.
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
