Ad Campaigns
Star Sports’ TVC underlines fan’s limitless love for India-Pakistan cricket
MUMBAI: Star Sports’ latest TVC for the ICC Champions Trophy 2017 campaign is a take on the magnetism of India – Pakistan cricket matches. India vs Pakistan matches across formats have created some moments of great significance in cricket, making it one of the biggest sporting rivalries in the world. On Sunday, June 4th, India will play Pakistan in Group B of ICC Champions Trophy 2017 at Edgbaston in Birmingham. The match will be aired live on the Star Sports network.
The TVC, titled “#SabseBadaMoh”, conceptualized by Star Sports creative communications team, revolves around the fascination of fans with India-Pakistan cricket. The film showcases how a fan can willingly abandon any materialistic possessions and desires to attain moksh but cannot miss the cricketing action between India and Pakistan. The fans just cannot afford to miss the live action between the arch rivals.
This TVC builds on the successful films – ‘World Cup wali feeling’, ‘Har Koi Dekhega’ and ‘Matrabhasha’ and is part of the #ChampionsKaWorldCup campaign launched by Star Sports for the ICC Champions Trophy 2017.
A Star India spokesperson said, “ICC Champions Trophy is the biggest cricket tournament of the year and, with an India-Pakistan match, every cricket fan will tune-in no matter which side they cheer for. The passion, pride and enthusiasm that an India-Pakistan match draws from fans is unmatched around the world. ‘#SabseBadaMoh’ underlines this sentiment and carries the #ChampionsKaWorldCup campaign forward.”
Set in scenic Ladakh, the film opens with a monk reading a story in a newspaper about a young businessman giving up his worldly possessions. Soon after, he sees the same man, dressed in a suit, stepping off a helicopter and walking towards the monastery. The film cuts to the man in various facets of his life, parting with his treasured belongings. Even after achieving all the success in the world, something is amiss in his life and he embarks on a quest to attain moksh. At the monastery, the man is on the verge of embracing the life of a monk starting with shaving-off his head, when a gust of wind flips a newspaper with the headline – India vs Pakistan clash at the ICC Champions Trophy on June 4. Next we see that, the man races out of the monastery, to catch the most-awaited match of the year between India and Pakistan.
Ending on an emphatic note, the film states- ““Yeh moh kabhi nahi chhutega”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
