MAM
ASCI bags gold award for mobile app ‘ASCIonline’
MUMBAI: The Advertising Standards Council of India (ASCI) has bagged the gold award for their Mobile App “ASCIonline” to receive consumer complaints against false advertisement at the Global EASA Best Practice Awards 2016.
The Indian self-regulatory advertising watch-dog was awarded the prestigious prize at Athens on 8 May 2017 for launching the best initiative globally providing “Prompt and efficient complaint handling at no cost to the consumer”.
The Consumer Complaint Mobile App – ASCIonline – was launched in June 2015 to provide easy and convenient access for lodging complaints, increasing ASCI’s reach across India.
With a catchy slogan ‘Snap It and App It’, the App lets consumers’ flag complaints against offensive/misleading/vulgar advertisements. For every complaint, they get real-time auto updates within the App every time the status of the complaint is changed with regard to the progress of the complaint.
Keeping the design and interface clean, uncomplicated, and user-friendly, ASCI has ensured to rightly “M(obile)–Power” consumers providing the utility to voice against misleading advertisements.
This Free App which is available on android and iOS platforms continues to contribute upto 10% in the total number of complaints received even today.
ASCI chairman Srinivasan K. Swamy said, “We are delighted to receive this esteemed honour from EASA for recognizing our efforts towards strengthening ASCI’s role in self-regulation in the country. Continuing with the mission to protect consumers’ interest, ASCI embraced technology to connect with the consumers and curb misleading advertisements. This pathbreaking initiative has spurred expand ASCI’s reach significantly across many smaller cities and towns. The App was also referred to by Government Departments in India and appreciated for the pro-activeness of ASCI. After three successive wins in the past, acquiring another Gold has further provided cognisance for the SRO on an International platform as well.”
ASCI is now a part of the Executive Committee of the International Council on Advertising Self-Regulation (ICAS), which unites global Self-Regulatory Organisations (SROs) and international Industry Associations to form a powerful body that will facilitate the establishment of new SROs in emerging markets, help empower them and provide a platform to discuss and work on solutions regarding the global challenges faced for self-regulation in advertising.
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
