Movie Channels
Star Gold launches Tubelight’s trailer outside Salman Khan’s home
MUMBAI: Star Gold has always pushed the envelope not only with content but also engagement with the viewers.
To announce its association with of the most anticipated film of the year, Tubelight, the channel undertook a massive initiative #StarGoldKiTubelight, where the channel launched the trailer of the film exclusively for fans outside megastar Salman Khan’s residence at Galaxy Apartments on 25 May. As an acknowledgment of this one-of-a-kind initiative, Salman Khan surprised his fans by reciprocating the love & adulation of the huge number of people that gathered outside his home.
“We have worked with Salman Khan across multiple movies over the years and have a great partnership with him. For the release of Salman Khan’s most anticipated movie of the year ‘Tubelight’, we wanted to do something special. With #StarGoldKiTubelight, we would like to reinforce our promise, to viewers as well as trade partners, of bringing the biggest blockbuster films of Indian Cinema to their home screens. We strive to ensure that we engage our audiences not just with our films but also with the stars themselves”, said Star India Hindi movie business general manager and executive vice president Hemal Jhaveri.
From the makers of ‘Bajrangi Bhaijaan’, ‘Tubelight’ is all set to break every box office record when it releases on 23 June and every Salman Khan fan is excited and is eagerly awaiting its release.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
