MAM
Life is a beautiful sport, says Lacoste campaign
MUMBAI: Lacoste presents the brand film “Timeless” at the heart of a new advertising campaign. Broadcast around the world, the campaign will be shown on TV, online, and outdoor. The campaign is accompanied by digital ads and bumpers.
This epic cinematic fresco is set in the 1930s where a man experiences love at first sight. He sets off on the trail of a mysterious woman, jumping on the train she is riding. But as soon as he reaches the first car, he finds himself in the 1940s. Determined to find her, the hero begins a frantic quest that takes him through carriages and eras, until he ultimately arrives in the present. Over time, styles change but the polo retains its timeless elegance.
As the new face of the brand, Novak Djokovic is at the center of the print campaign shot by photographer Jacob Sutton, also with models Julia Bergshoeff, Mathias Lauridsen and Alexandre Cunha.
For its new advertising campaign, the brand has imagined a changeover between the two champions, René Lacoste and the new Crocodile, Novak Djokovic. The first film of the campaign, directed by Julien Pujol and presented on May 22nd, bears witness to the Brand’s defining moment: the invention of the Lacoste L.12.12 Polo shirt – the day upon which René Lacoste decided to break away from contemporary tennis dress codes by cutting off the sleeves of his shirt in order to allow himself greater freedom of movement.
The visuals combine 1930s black and white with the present-day collections’ colors. A composition that is a testament to the brand’s timelessness.
The couple, played by Damien Chapelle and Dorcas Coppin, are seen in spectacular settings: a 1930s Parisian train station brought to life by 250 extras, authentic trains from each decade and outstanding style fashioned by Madeline Fontaine, nominated for an Oscar for Jackie. It is magnified by a cinematic soundtrack by Max Richter that gives the viewer goose bumps as of the first second.
After directing The Big Leap, the first brand video in Lacoste communication history, the director Seb Edwards once again shows his ability to transcend universal emotions, directing an electric attraction that makes the viewer feel alive. The film captures this rare, yet vital, emotion with all the more grandeur and romance as this “chase” takes place over eight decades, reminding us that life itself is a beautiful sport.
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
