iWorld
Yash Raj partner YuppFlix offers Sultan, Fan & Befikre TVoD & SVoD
MUMBAI: World’s largest OTT player for south-Indian content, YuppTV, has announced its partnership with one of the leading Indian production houses, Yash Raj Films (YRF).
As part of the association, YuppTV will now host popular Hindi movies produced by Yash Raj Films on its movie-on-demand service, YuppFlix. These titles include the latest and popular offerings by Yash Raj Films, such as Sultan, Fan, Befikre, Dhoom:3, among others, that will be available in TVOD model within India and in SVoD/TVoD models outside India.
Uday Reddy, Founder & CEO of YuppTV, said, “We are glad to offer our users a stimulating assortment of latest movies made under their banner. At YuppTV, we are driven with the vision to extend the most captivating entertainment solutions to our expat community of users and view this association as another step in the same direction. I am affirmative that our global audiences will enjoy the latest offering at YuppTV and we will continue to bring more awaited movies on YuppFlix.”
Commenting on the association, Anand Gurnani, Vice President – Digital, Yash Raj Films, said, “We are glad to expand the digital reach of YRF’s bouquet of movies across global markets. We are affirmative that users across different countries will be happy to watch and enjoy their favourite YRF titles online on YuppFlix.”
YuppTV users across the globe can now enjoy the latest collection of movies through its movie-on-demand service, YuppFlix. In addition to the fascinating bouquet of movies from Yash Raj Films, YuppTV is further committed to updating its movie catalogue on a weekly basis. With such an envious collection of popular movies, global users can easily access these movies on all YuppTV platforms, including the website and Android and iOS apps and via internet-enabled devices.
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
