Brands
Ameyo integrates with Zendesk, to deliver voice capabilities
MUMBAI: Ameyo, a leading innovator of contact center technology and customer experience solutions, has announced its integration with Zendesk. Utilising the Zendesk API, the integration combines Ameyo’s powerful call management features with Zendesk’s flexible customer support software to deliver remarkable and consistent omnichannel customer experience.
Ameyo is an all-in-one omnichannel communication suite with advanced call management features such as conference calling, call hold, and call forwarding, along with the traditional inbound and outbound telephony. Ever since its inception, Ameyo has demonstrated itself as a leader in the omnichannel customer experience (CX) and contact center technology space, consistently developing customer-centric solutions to drive customer engagement and retention.
While Zendesk is a global leader in providing end-to-end solutions for enhanced customer experiences, they were on the lookout for a suitable partner to provide voice capabilities in key markets for Zendesk, including India. Through the API integration, agents can now use the Zendesk interface to complete tasks without toggling between multiple applications for voice support.
Ameyo co-founder & EVP Sachin Bhatia commented, “An integrated omnichannel customer experience is critical for today’s Enterprises. With Zendesk’s contact center integration, Ameyo has brought enterprise grade contact center and quality monitoring capabilities to Zendesk customers in India. This would help establish a 360 degree customer view and, therefore, enhance accountability between the front office contact center and back office contact center.”
Zendesk country sales director KT Prasad adds “Zendesk is firmly committed to its customers in fulfilling their end to end customer support needs, and we are excited about our partnership with Ameyo in India. Integration of voice in our service portfolio through Ameyo will only bolster our offerings in the region and help further consolidate our position in the enterprise sector.”
By integrating Ameyo with Zendesk, businesses in India can utilize the best of both worlds to enhance customer service, case management, and personalization, resulting in better relationships with customers. The two-way collaboration offers:
• Multichannel Customer Interaction Management with Inbound, outbound and blended capabilities
• Automated outbound dialing ensures lowest abandoned calls, eliminates unproductive calls, and intelligently manages leads & campaigns without the need for any additional resources.
• Flexible ticket and case management with automated workflows facilitates effective customer service between customers and agents
• Robust reporting, graphs, and advanced analytics on both customers and agents
Intelligent Agent Routing capability built into Ameyo ensures increased operational flexibility and improves first-call resolution by routing customers to the most relevant resource. Additionally, Ameyo’s Computer Telephony Integration (CTI) widget ensures agents are fully-equipped with all the customer intelligence needed to effectively deal with a query – including voice transcripts, recordings, and complete service & interaction history. The simple screen pop improves agent productivity, minimizes talk time, and delivers more personalized communications, positively impacting customer experience.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
