DTH
DishTV launches Disney active service
MUMBAI: They woke up a little late. Even though summer vacation is coming to a close, DishTV, Asia’s largest DTH service provider, and Disney India have announced the launch of Disney Active. Disney Active is available on Channel No. 966 on Dish TV.
Disney Active, a fun and engaging service, brings home the magical world of Disney through a host of read-along-e-books and games.
Disney has a legacy of timeless stories and characters and there is no better way to experience them than on one’s personal television. The audio-visual read-along stories are customised for children aged three and up, and will include Mickey & Friends, Disney Princess, Frozen, The Jungle Book, Disney. Pixar Cars, Toy Story and much more.
The games feature classic Disney characters like Mickey & Friends, Tinker Bell and more. This service is available for free till 10 June, 2017, for all Dish TV subscribers, after which it will be available at an introductory price of Rs 40 per month.
DishTV group CEO Anil Dua said, “Value added services has been a focus area, a clear differentiator and an integral part of our offering. We are delighted to announce our specialty offering targeted at the youngest generation. Kids segment is an area which is constantly in focus for us. Launch of Disney Active service is yet another step for us to enhance our value added services portfolio and cater to our subscribers. After having received a positive response to our earlier services, we take immense pleasure in now announcing the launch of Disney Active Service.”
Disney India VP & head – media networks & interactive Abhishek Maheshwari said, “At Disney, we constantly strive to offer quality content to our consumers on their platform of choice. We are delighted to work with DishTV to launch the Disney Active service comprising games and stories. We do hope children enjoy this compelling content.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
