Brands
RED FM may campaign in more cities after ‘Best of Bengaluru’ Thappa
MUMBAI: India’s most awarded and largest private radio network, 93.5 RED FM, is back with its iconic campaign Thappa with the tagline, ‘Thappa Ka Shor Hoga Once More’. This is a campaign where the brand celebrates the Best of Bengaluru! This year the brand has welcomed eight new categories that will create an impact under Book stores, Tattoo Parlours, Bakeries, Micro-Breweries, Best Thaali/ best meals, Fitness centers, Best Biryani and Juice Junctions. This marks the 5th year of the Thappa campaign, where RED FM celebrates and splashes around 27 cities across India.
The nominees in Bengaluru are as follows: (Winners highlighted and pictures attached.)
Best Thaali/ best meals:
Nagarjuna – Known for its iconic Andhra meals, chicken biryani or kebabs of all kinds (won the Red FM ka Thappa for Best Thaali/meal)
Rajdhani Thali Restaurant – A must visit for its Rajasthani thaalis
The Great Indian Thaali – The pure vegetarian heaven
Book stores:
Blossoms (Church Street) – The charming bookstore with heaps of second-hand books
Gangarams (Church Street) – One of the city’s favourite bookshops
Sapna Book House (Residency Road) – India’s largest book mall (won the RED FM Ka Thappa for Best Bookstore category)
Juice Junction:
Cool Joint (Jayanagar) – Bengaluru’s favourite sandwich joint
Juice Junction (St. Marks Road) – The one stop shop for fruits and juices
Sreeraj Lassi Bar (Shivaji Nagar) – Popularly known as the oasis of all things cooling (won the RED FM Ka Thappa for Best Juice Parlour)
Tattoo Parlour:
Dark Arts (Koramangala) – One of the earliest tattoo parlors with a database of over 1 lakh + designs
The Pumpkin Patch (Kalyan Nagar) – Known for its loyal customers all the way from Koramangala to Kanchipuram
Skin Deep Tattoo Studio (Indiranagar) – The only place to offer computer generated stencils (won the Red FM ka Thappa-for best tattoo parlour category)
Categories in progress :
Bakery
Thom’s Bakery (Frazer Town) – The iconic bakery for fresh breads, flaky samosas & sweets!
V.B. Bakery (Basavanagudi) – Known as the “Khao Gully” of Basavanagudi
Variar Bakery (Rajajinagar) – Known for its coconut biscuits, this is one of the oldest & best
Micro Brewery:
Biere club – Bengaluru’s first craft brewery known for their quality beer
Toit Brewpub – A guaranteed crowd puller due to the ambience, concept & brews
Arbour Brewing Company – Well known for its craft beer, 90s music and chilled vibes
Best Biryani:
Meghana Biryani – Serving authentic Andhra style food since 2006
Nandhana Palace – Known for its authentic cuisines prepared with the age-old practices of Southern India by the traditionally schooled Cooks of Andhra
Hyderabad Biryani House – For those of us who crave for a spicier and fiery menu!
Best Fitness Centers:
Gold’s Gym – Multiple ‘Best Fitness Chain’ award winner
Cultfit: The workout station – From yoga, boxing, Zumba to even MMA, they have it all
Talwalkars – Known as the best fitness center since 1932
Nisha Narayanan, COO, Red FM said, “We are excited to explore more cities this year and will be covering eight different categories. It is our constant endeavor to engage and strengthen our connect with our listeners. The attitude of the people of Bengaluru, who chased big dreams in small ways and became the pride of the city is recognized by the listeners themselves, since it happens through a voting mechanism. We look forward to felicitate the talents who have been clutter-breaking in their services and won our listeners’ hearts- ‘Bajaate Raho!”
Red FM’s campaign Thappa is a people’s choice award where the listeners from the cities vote for their favorite places and services; the most voted in the city is honoured with RED FM’s approval stamp ‘Thappa’. The Thappa campaign is a four-week long activity that brings a lot of excitement across all 27 cities. Listeners will get a chance to win the biggest fan contest of the newest trends by voting.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
