iWorld
Amazon Prime: Keshet brings ‘Baker and Beauty’ to 200 countries
MUMBAI: Keshet International (KI) has announced a worldwide licensing deal in more than 200 countries and territories for the addictive Israeli romantic comedy series The Baker and The Beauty. Prime Video will be the premium subscription streaming home for season one and season two which is currently airing in Israel, with both seasons amounting to 20 half-hour episodes.
Later this year, Prime members will be able to stream The Baker and The Beauty via the Amazon Prime Video app for TVs, connected devices including Fire TV and mobile devices or online. Members can also download the series to mobile devices for offline viewing at no additional cost to their membership. The series will be a global release and available on Amazon Prime Video for members to watch via the Prime Video app or online at PrimeVideo.com in more than 200 countries and territories.
The Baker and the Beauty, created and written by Assi Azar and produced by Endemol Israel (season one) and Shenhar Productions (season two) for Keshet Broadcasting is one of the highest-rated scripted series ever in Israel and has been successfully adapted The Netherlands (Net 5). The global Amazon deal was brokered by KI senior sales manager Rose Hughes.
KI COO Keren Shahar and president – distribution said, “Owing to its totally universal appeal and uncompromising high production values, The Baker and the Beauty has found itself another new home on one of the world’s most prestigious content platforms, Amazon Prime Video. Following the acquisition of The A Word for US Prime members, we’re delighted to be in business with Amazon again, and this time on a global level.”
This addictive romantic comedy follows the impossible love story between a simple baker and an international superstar. Noa Hollander has it all: she’s the most famous woman in the country, the beautiful daughter of a hotel magnate, a successful model with an international career and – up until now – one half of a Hollywood power couple. Amos is a simple 28-year-old guy who still lives with his parents and works at the family baker. A chance meeting leads to an unlikely love story.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
